Brandwave

How popular isNotion?

In September 2026, people searched for Notion by name about 429,000 times worldwide, a 10.2% decrease from the previous year. These searches made up 0.59% of all global no-code database platform searches, placing Notion sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about no-code database platforms, Notion appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Notion is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. AirtableShare of searches 90.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BaserowShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NocoDBShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SeaTableShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NotionShare of searches 0.59%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top no-code database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Notion is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airtable1st
  2. Baserow2nd
  3. Notion3rd
  4. SmartSuite4th
  5. NocoDB5th
  6. Softr6th
  7. SeaTable–
  8. Stackby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airtable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baserow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Softr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NocoDB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SeaTable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stackby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about no-code database platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which no-code database platforms compete with Notion?

Notion against no-code database platforms worldwide, by month

Share of searches by month for Airtable, Baserow, NocoDB, Notion. The figures are in the table below the chart.

View monthly share of searches table
MonthAirtableBaserowNocoDBSeaTableSmartSuiteNotionSoftrStackby
Oct 202589.7%3%3.6%1.1%1.3%0.71%0.25%0.38%
Nov 202587.9%3.6%4.3%1.3%1.6%0.85%0.21%0.3%
Dec 202587%4.3%4.3%1.3%1.5%1%0.19%0.36%
Jan 202688.9%3%4.3%1.1%1.3%0.86%0.21%0.31%
Feb 202689.7%3%3.6%1.1%1.3%0.87%0.17%0.25%
Mar 202689.1%3.6%3.6%1.1%1.3%0.86%0.21%0.21%
Apr 202688%3.6%4.3%1.3%1.3%1%0.3%0.21%
May 202688.2%3.6%4.3%1.1%1.3%1%0.25%0.25%
Jun 202689.7%3.7%3.6%0.88%1.1%0.71%0.21%0.17%
Jul 202687.9%4.4%4.3%1.1%1.3%0.7%0.25%0.16%
Aug 202689.8%3.7%3.6%0.89%1.1%0.58%0.21%0.13%
Sep 202690.2%3.7%3%1.1%1.1%0.59%0.25%0.12%

  1. 1.Airtable

    90.2%

    Held 1st. 678K estimated branded searches, -0.05% vs prior month. Share +0.4 points.

  2. 2.Baserow

    3.7%

    Held 2nd. 27.8K estimated branded searches, +0.07% vs prior month. Share 0 points.

  3. 3.NocoDB

    3%

    Held 3rd. 22.3K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  4. 4.SeaTable

    1.1%

    Moved from 5th to 4th. 8.2K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  5. 5.SmartSuite

    1.1%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Notion

    0.59%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Softr

    0.25%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  8. 8.Stackby

    0.12%

    Held 8th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Notion and its closest rivals

Every comparison with Notion

65 comparisons

How has branded search demand for Notion changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Notion worldwide fell from 477K to 429K.
  • Across the 12 months ending September 2026, Notion’s share of searches among no-code database platforms worldwide held steady, from 0.71% to 0.59%.

How did search popularity change for no-code database platforms worldwide in September 2026?

6 changes

  1. In September 2026, NocoDB lost share of searches among no-code database platforms worldwide, from 3.6% to 3%.

  2. In September 2026, SeaTable rose from 5th to 4th among no-code database platforms worldwide.

  3. In September 2026, SmartSuite fell from 4th to 5th among no-code database platforms worldwide.

  4. Estimated monthly branded searches for Baserow worldwide rose 23.5% over 12 measured months, from 22.6K to 27.8K in September 2026.

  5. Estimated monthly branded searches for Stackby worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026.

  6. Estimated monthly branded searches for Notion worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Notion’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • knowledge base notion
  • notion ai
  • notion ai meeting notes
  • notion app
  • notion calendar
  • notion database
  • notion knowledge base
  • notion meeting notes

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How the Brand Demand Index is measured

Where does Notion compete?

Notion is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calendar apps4th of 80.07%Show ranking
Team collaboration platforms8th of 100.64%Show ranking
Document collaboration platforms6th of 60.9%Show ranking
Project management software8th of 121.3%Show ranking
Team productivity platforms8th of 91.5%Show ranking
Note taking apps6th of 92.4%Show ranking
Internal knowledge management platforms3rd of 79.1%Show ranking
Task management apps5th of 84.6%Show ranking
AI knowledge base tools2nd of 911.3%Show ranking
Meeting notes apps8th of 90.32%Show ranking
No-code database platforms6th of 80.59%Shown above
Knowledge base software6th of 71.7%Show ranking
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