Brandwave

How popular isNotion in search?

In August 2026, there were an estimated 428K branded searches for Notion worldwide which is down 9.3% over the last 11 months. Notion holds 23% estimated Share of Search among team productivity platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Airtable36.7%
  2. Smartsheet25.4%
  3. Notion23%
  4. monday work management14.7%
  5. Coda0.13%
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Which team productivity platforms compete with Notion?

Notion against team productivity platforms worldwide, by month

Share of Search by month for Airtable, Smartsheet, Notion, monday work management. The figures are in the table below the chart.

View monthly share of search table
MonthAirtableSmartsheetNotionmonday work managementCoda
Oct 202530.6%31.7%21.1%16.4%0.2%
Nov 202531.1%26.4%22.6%19.7%0.24%
Dec 202529.3%30.7%23.7%16%0.23%
Jan 202634.3%29%24.9%11.6%0.22%
Feb 202635%29.6%23.2%12%0.23%
Mar 202632.4%27.6%24.9%14.9%0.21%
Apr 202629.1%24.9%26.3%19.4%0.23%
May 202630.3%25.8%24.5%19.1%0.24%
Jun 202635.4%24.7%21.6%18.1%0.19%
Jul 202633.2%28%23.2%15.5%0.17%
Aug 202636.7%25.4%23%14.7%0.13%
Sep 2026—————

  1. 1.Airtable

    36.7%

    Held 1st. 683K estimated branded searches, +21.6% vs prior month. Share +3.6 points.

  2. 2.Smartsheet

    25.4%

    Held 2nd. 474K estimated branded searches, -0.33% vs prior month. Share -2.6 points.

  3. 3.Notion

    23%

    Held 3rd. 428K estimated branded searches, +9.2% vs prior month. Share -0.1 points.

  4. 4.monday work management

    14.7%

    Held 4th. 274K estimated branded searches, +4.4% vs prior month. Share -0.8 points.

  5. 5.Coda

    0.13%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 472K to 428K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among team productivity platforms worldwide increased from 21.1% to 23%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among team productivity platforms worldwide peaked at 26.3% in April 2026 and was lowest at 21.1% in October 2025.

How did search popularity change for team productivity platforms worldwide in August 2026?

  1. In August 2026, Airtable gained estimated Share of Search among team productivity platforms worldwide, from 33.2% to 36.7%.

  2. In August 2026, Smartsheet lost estimated Share of Search among team productivity platforms worldwide, from 28% to 25.4%.

  3. In August 2026, monday work management lost estimated Share of Search among team productivity platforms worldwide, from 15.5% to 14.7%.

  4. Estimated monthly branded searches for Coda worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

Where does Notion compete?

Notion is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms4th of 52.6%Show ranking
Collaboration platforms5th of 64%Show ranking
Team collaboration platforms4th of 54.8%Show ranking
Note taking apps2nd of 421.6%Show ranking
Team productivity platforms3rd of 523%Shown above
Internal knowledge management platforms2nd of 537.8%Show ranking
Note apps1st of 649.6%Show ranking

How is Notion measured?

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion com
  • notion knowledge base

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How the Brand Demand Index is measured

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