Brandwave

Airtable vs Notion:Which is searched more?

In August 2026, Airtable had more branded searches than Notion among team productivity platforms worldwide. Airtable was estimated to have 683K branded searches compared to Notion’s 428K, and held a 36.7% Share of Search versus Notion’s 23%. These are worldwide searches for English-language branded terms.

Share of Search among team productivity platforms worldwide in August 2026Which is more popular in search, Airtable or Notion?
Airtable36.7%683K searches
vs
Notion23%428K searches

Follow Airtable vs Notion and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Airtable or Notion?

Compare the platforms teams plan and document work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airtable and Notion among team productivity platforms worldwide, by month

Share of Search by month for Airtable, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthAirtableNotion
Oct 202530.6%21.1%
Nov 202531.1%22.6%
Dec 202529.3%23.7%
Jan 202634.3%24.9%
Feb 202635%23.2%
Mar 202632.4%24.9%
Apr 202629.1%26.3%
May 202630.3%24.5%
Jun 202635.4%21.6%
Jul 202633.2%23.2%
Aug 202636.7%23%
Sep 2026——

How has the Airtable and Notion comparison changed over the last 12 months?

  • Airtable was ahead of Notion in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Airtable’s estimated Share of Search among team productivity platforms worldwide moved from 30.6% to 36.7%, and its estimated monthly branded searches moved from 685K to 683K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among team productivity platforms worldwide moved from 21.1% to 23%, and its estimated monthly branded searches moved from 472K to 428K.

How did search popularity change for team productivity platforms worldwide in August 2026?

  1. In August 2026, Airtable gained estimated Share of Search among team productivity platforms worldwide, from 33.2% to 36.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Airtable’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airtable

11 branded search terms

  • airtable
  • airtable app
  • airtable com
  • airtable database
  • airtable no code
  • airtable no code database
  • airtable online
  • airtable platform
  • airtable software
  • database airtable
  • no code airtable

Notion

6 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion com
  • notion knowledge base

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.