Asana vs ClickUp:Which is more popular?
In September 2026, ClickUp had more branded searches than Asana among team productivity platforms worldwide. ClickUp had about 1.5 million branded searches, while Asana had 1 million. ClickUp made up 21.1% of all team productivity platform searches we track, and Asana accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about team productivity platforms, both Asana and ClickUp appeared in all five answers. Asana was mentioned before ClickUp in three out of five answers.
Who do people search for more?
ClickUp, about 47% more searches than Asana
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Asana, named ahead of ClickUp in 3 of 5 answers
Follow Asana vs ClickUp and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top team productivity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Asana and ClickUp showed up in all five answers. Asana was listed before ClickUp in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trello4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Planner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Notion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartsheet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airtable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about team productivity platforms
5 answers
Asked ChatGPT
“Which team productivity platform should I use?”
Asked ChatGPT
“What are the best team productivity platforms?”
Asked ChatGPT
“What's the best team productivity platform for a small team?”
Searched Google, AI Overview
“work management software”
Searched Google, AI Overview
“project tracking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Asana or ClickUp more popular in search?
This chart shows how often people search Google for Asana and ClickUp by name. Each line represents a brand's share of searches for all nine team productivity platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ClickUp, Asana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trello | ClickUp | Asana | Smartsheet | Airtable | Coda | Microsoft Planner | Notion | monday work management |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 19% | 19.2% | 8.5% | 8.4% | 5.6% | 2.5% | 1.4% | 0.38% |
| Nov 2025 | 39.6% | 21.4% | 14.6% | 6.5% | 7.7% | 6.4% | 2.3% | 1.3% | 0.35% |
| Dec 2025 | 37.7% | 20.3% | 16.8% | 7.6% | 7.4% | 6.1% | 2.2% | 1.5% | 0.38% |
| Jan 2026 | 32.3% | 21.2% | 17.4% | 7.8% | 9.3% | 6.3% | 3.4% | 1.9% | 0.41% |
| Feb 2026 | 32.1% | 25.6% | 14.3% | 7.7% | 9.3% | 6.3% | 2.8% | 1.5% | 0.4% |
| Mar 2026 | 35% | 22.8% | 15.5% | 7% | 8.3% | 6.8% | 3% | 1.4% | 0.33% |
| Apr 2026 | 33.3% | 26.4% | 14.8% | 6.6% | 7.8% | 6.5% | 2.9% | 1.6% | 0.34% |
| May 2026 | 36.1% | 23% | 15.6% | 7% | 8.3% | 5.6% | 2.5% | 1.7% | 0.29% |
| Jun 2026 | 35.6% | 22.6% | 15.3% | 6.8% | 10% | 5.5% | 2.5% | 1.3% | 0.29% |
| Jul 2026 | 31.9% | 24.5% | 16.6% | 7.4% | 8.9% | 6% | 2.7% | 1.8% | 0.29% |
| Aug 2026 | 31% | 23.7% | 16.1% | 7.1% | 10.5% | 7.1% | 2.6% | 1.7% | 0.26% |
| Sep 2026 | 35.5% | 21.1% | 14.4% | 9.4% | 9.3% | 6.3% | 2.3% | 1.5% | 0.23% |
How has the Asana and ClickUp comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ClickUp took it in November 2025.
- Across the 12 months ending September 2026, Asana’s share of searches among team productivity platforms worldwide moved from 19.2% to 14.4%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 12 months ending September 2026, ClickUp’s share of searches among team productivity platforms worldwide moved from 19% to 21.1%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for team productivity platforms worldwide in September 2026?
2 changes
In September 2026, ClickUp lost share of searches among team productivity platforms worldwide, from 23.7% to 21.1%.
In September 2026, Asana lost share of searches among team productivity platforms worldwide, from 16.1% to 14.4%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Asana’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among team productivity platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.