Brandwave

ClickUp vs Trello:Which is more popular?

In September 2026, Trello had more branded searches than ClickUp among team productivity platforms worldwide. Trello had about 2.6 million branded searches, while ClickUp had 1.5 million. Trello made up 35.5% of all team productivity platform searches we track, and ClickUp accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about team productivity platforms, ClickUp appeared in all five answers and Trello in four. ClickUp was mentioned before Trello in four out of five answers.

Among team productivity platforms worldwide in September 2026

Who do people search for more?

Trello, about 69% more searches than ClickUp

Trello 2.6M searchesClickUp 1.5M searches

Who does AI mention more?

ClickUp, mentioned in every answer we collected

ClickUp in 5 of 5Trello in 4 of 5

Who does AI recommend more?

ClickUp, named ahead of Trello in 4 of 5 answers

ClickUp first in 4Trello first in 1

Follow ClickUp vs Trello and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top team productivity platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ClickUp appeared in all five answers. Trello was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ClickUp was listed before Trello in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. ClickUp2nd
  3. monday work management3rd
  4. Trello4th
  5. Notion5th
  6. Microsoft Planner6th
  7. Smartsheet–
  8. Airtable–
  9. Coda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airtable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team productivity platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ClickUp or Trello more popular in search?

This chart shows how often people search Google for ClickUp and Trello by name. Each line represents a brand's share of searches for all nine team productivity platforms we track, month by month, from English-language searches worldwide.

ClickUp and Trello among team productivity platforms worldwide, by month

Share of searches by month for Trello, ClickUp. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloClickUpAsanaSmartsheetAirtableCodaMicrosoft PlannerNotionmonday work management
Oct 202535%19%19.2%8.5%8.4%5.6%2.5%1.4%0.38%
Nov 202539.6%21.4%14.6%6.5%7.7%6.4%2.3%1.3%0.35%
Dec 202537.7%20.3%16.8%7.6%7.4%6.1%2.2%1.5%0.38%
Jan 202632.3%21.2%17.4%7.8%9.3%6.3%3.4%1.9%0.41%
Feb 202632.1%25.6%14.3%7.7%9.3%6.3%2.8%1.5%0.4%
Mar 202635%22.8%15.5%7%8.3%6.8%3%1.4%0.33%
Apr 202633.3%26.4%14.8%6.6%7.8%6.5%2.9%1.6%0.34%
May 202636.1%23%15.6%7%8.3%5.6%2.5%1.7%0.29%
Jun 202635.6%22.6%15.3%6.8%10%5.5%2.5%1.3%0.29%
Jul 202631.9%24.5%16.6%7.4%8.9%6%2.7%1.8%0.29%
Aug 202631%23.7%16.1%7.1%10.5%7.1%2.6%1.7%0.26%
Sep 202635.5%21.1%14.4%9.4%9.3%6.3%2.3%1.5%0.23%

How has the ClickUp and Trello comparison changed over the last 12 months?

3 findings
  • Trello was ahead of ClickUp in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ClickUp’s share of searches among team productivity platforms worldwide moved from 19% to 21.1%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Trello’s share of searches among team productivity platforms worldwide moved from 35% to 35.5%, and its estimated monthly branded searches moved from 2.8M to 2.6M.

How did search popularity change for team productivity platforms worldwide in September 2026?

2 changes

  1. In September 2026, Trello gained share of searches among team productivity platforms worldwide, from 31% to 35.5%.

  2. In September 2026, ClickUp lost share of searches among team productivity platforms worldwide, from 23.7% to 21.1%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ClickUp’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClickUp

10 branded search terms

  • click up
  • ClickUp
  • clickup ai
  • clickup app
  • clickup brain
  • clickup crm
  • clickup desktop app
  • clickup docs
  • clickup templates
  • clickupapp

Trello

14 branded search terms

  • atlassian trello
  • Trello
  • trello app
  • trello atlassian
  • trello board
  • trello boards
  • trello desktop
  • trello kanban
  • trello kanban board
  • trello power ups
  • trello project management
  • trello project management software
  • trello templates
  • trelloboard

How the Brand Demand Index is measured

Other head-to-heads among team productivity platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free