Brandwave

Notion vs Zoom:Which is more popular by branded search?

In August 2026, Notion had more branded searches than Zoom among collaboration platforms worldwide. Notion was estimated to have 428K branded searches compared to Zoom’s 34K, and held a 4% Share of Search versus Zoom’s 0.32%. These are worldwide searches for English-language branded terms.

Share of Search among collaboration platforms worldwide in August 2026Which is more popular in search, Notion or Zoom?
Notion4%428K searches
vs
Zoom0.32%34K searches

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Which is more popular in search, Notion or Zoom?

Compare the collaboration platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Notion and Zoom among collaboration platforms worldwide, by month

Share of Search by month for Notion, Zoom. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackGoogle WorkspaceAsanaNotionZoom
Oct 202541.5%30.1%12.4%12.2%3.5%0.37%
Nov 202544.7%28%14.1%9.5%3.4%0.28%
Dec 202535.5%33%16.5%11%3.7%0.33%
Jan 202637.8%28.7%17.2%11.7%4.3%0.36%
Feb 202638.7%29.5%17.6%10%4%0.3%
Mar 202640.1%30.6%15%10%4%0.31%
Apr 202638.2%29.2%17.9%9.9%4.4%0.36%
May 202635%31.1%18.6%10.8%4.2%0.32%
Jun 202634.1%31.7%18.9%11%4%0.32%
Jul 202634.1%31.7%18.9%11.4%3.7%0.32%
Aug 202635.4%31.4%18.6%10.3%4%0.32%
Sep 2026——————

How has the Notion and Zoom comparison changed over the last 12 months?

  • Notion was ahead of Zoom in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among collaboration platforms worldwide moved from 3.5% to 4%, and its estimated monthly branded searches moved from 472K to 428K.
  • Across the 11 months ending August 2026, Zoom’s estimated Share of Search among collaboration platforms worldwide moved from 0.37% to 0.32%, and its estimated monthly branded searches moved from 50.3K to 34K.

How did search popularity change for collaboration platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Notion’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Notion

6 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion com
  • notion knowledge base

Zoom

3 branded search terms

  • video meeting zoom
  • zoom com
  • zoom video meeting

How the Brand Demand Index is measured

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