Brandwave

Apple Notes vs Google Keep:Which is more popular?

In September 2026, Google Keep had more branded searches than Apple Notes among note taking apps worldwide. Google Keep had about 1.5 million branded searches, while Apple Notes had 74,000. Google Keep made up 32.1% of all note taking app searches we track, and Apple Notes accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about note taking apps, Apple Notes and Google Keep each appeared in three of the five answers. Apple Notes was mentioned before Google Keep in every answer that named either.

Among note taking apps worldwide in September 2026

Who do people search for more?

Google Keep, about 20 searches for every 1 for Apple Notes

Google Keep 1.5M searchesApple Notes 74K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Apple Notes in 3 of 5Google Keep in 3 of 5

Who does AI recommend more?

Apple Notes, named ahead of Google Keep in 3 of 3 answers

Apple Notes first in 3Google Keep never first

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Top note taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Notes and Google Keep were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Notes was listed before Google Keep in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneNote1st
  2. Notion2nd
  3. Apple Notes3rd
  4. Obsidian4th
  5. Google Keep5th
  6. Goodnotes6th
  7. Evernote7th
  8. Bear–
  9. Roam Research–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneNote4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Obsidian3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Notes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodnotes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evernote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roam Research0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about note taking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apple Notes or Google Keep more popular in search?

This chart shows how often people search Google for Apple Notes and Google Keep by name. Each line represents a brand's share of searches for all nine note taking apps we track, month by month, from English-language searches worldwide.

Apple Notes and Google Keep among note taking apps worldwide, by month

Share of searches by month for Google Keep, Apple Notes. The figures are in the table below the chart.

View monthly share of searches table
MonthOneNoteGoogle KeepGoodnotesEvernoteObsidianNotionApple NotesBearRoam Research
Oct 202539.7%32.5%11.9%8%3.4%2.4%1.6%0.29%0.21%
Nov 202536.3%36.3%10.9%8.9%3.1%2.2%1.8%0.32%0.24%
Dec 202531.2%38.1%11.5%9.4%4%2.8%2.3%0.41%0.31%
Jan 202635.3%35.3%10.6%8.7%4.5%3.2%1.7%0.38%0.23%
Feb 202637.5%37.5%9.2%7.5%3.2%2.7%1.8%0.4%0.2%
Mar 202637.5%37.5%9.2%7.5%3.2%2.7%1.8%0.33%0.16%
Apr 202637.5%37.5%9.2%7.5%3.2%2.7%1.8%0.33%0.16%
May 202633%40.6%10%8.1%2.9%3%2%0.29%0.15%
Jun 202633.8%41.6%8.4%6.8%4.3%2.5%1.7%0.55%0.34%
Jul 202632.4%39.6%9.8%8%4.2%3.6%2%0.35%0.18%
Aug 202631.9%39.2%11.8%6.4%4.9%2.9%1.9%0.63%0.32%
Sep 202639.2%32.1%14.4%5.3%4.8%2.4%1.6%0.19%0.09%

How has the Apple Notes and Google Keep comparison changed over the last 12 months?

3 findings
  • Google Keep was ahead of Apple Notes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Notes’ share of searches among note taking apps worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Google Keep’s share of searches among note taking apps worldwide moved from 32.5% to 32.1%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for note taking apps worldwide in September 2026?

2 changes

  1. In September 2026, OneNote overtook Google Keep to become the leader among note taking apps worldwide, with 39.2% of the searches.

  2. In September 2026, Google Keep lost share of searches among note taking apps worldwide, from 39.2% to 32.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Notes’ and Google Keep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Notes

1 branded search term

  • apple notes

Google Keep

1 branded search term

  • google keep

How the Brand Demand Index is measured

Other head-to-heads among note taking apps

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