Brandwave

How popular isApple Notes in search?

In August 2026, there were an estimated 74K branded searches for Apple Notes worldwide which held steady over the last 11 months. Apple Notes holds 8.6% estimated Share of Search among note apps worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Notion49.6%
  2. Evernote28.5%
  3. Obsidian10.5%
  4. Apple Notes8.6%
  5. Bear1.4%
  6. Roam Research1.4%
Apple Notes website (opens in a new tab)

Follow Apple Notes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which note apps compete with Apple Notes?

Apple Notes against note apps worldwide, by month

Share of Search by month for Notion, Evernote, Obsidian, Apple Notes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionEvernoteObsidianApple NotesBearRoam Research
Oct 202547%36.6%7.4%7.4%0.66%0.99%
Nov 202544%39.7%6.5%8%0.71%1.1%
Dec 202545%36.6%7.4%9%0.8%1.2%
Jan 202647.5%35.1%8.6%7.1%0.77%0.94%
Feb 202650%33.3%6.7%8.2%0.9%0.9%
Mar 202654.1%30.8%6.2%7.6%0.68%0.68%
Apr 202653.1%31.5%6.3%7.7%0.69%0.69%
May 202651%33.9%5.6%8.3%0.61%0.61%
Jun 202650.9%30%9%7.4%1.2%1.5%
Jul 202650.9%31.9%7.9%7.9%0.7%0.7%
Aug 202649.6%28.5%10.5%8.6%1.4%1.4%
Sep 2026——————
  1. 1.Notion

    49.6%

    Held 1st. 428K estimated branded searches, +9.2% vs prior month. Share -1.3 points.

  2. 2.Evernote

    28.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Obsidian

    10.5%

    Moved from 4th to 3rd. 90.5K estimated branded searches, +49.6% vs prior month. Share +2.6 points.

  4. Moved from 3rd to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Bear

    1.4%

    Held 5th. 12.1K estimated branded searches, +124.1% vs prior month. Share +0.7 points.

  6. Held 6th. 12.1K estimated branded searches, +124.1% vs prior month. Share +0.7 points.

Compare search popularity between Apple Notes and its closest rivals

How has branded search demand for Apple Notes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple Notes worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide increased from 7.4% to 8.6%.
  • Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide peaked at 9% in December 2025 and was lowest at 7.1% in January 2026.
  • Across the 11 months ending August 2026, Apple Notes fell from 3rd to 4th among note apps worldwide.

How did search popularity change for note apps worldwide in August 2026?

  1. In August 2026, Obsidian overtook Apple Notes to rank 3rd among note apps worldwide, at 10.5%.

  2. In August 2026, Apple Notes gained estimated Share of Search among note apps worldwide, from 7.9% to 8.6%.

  3. In August 2026, Bear gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%.

  4. In August 2026, Roam Research gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%.

  5. In August 2026, Evernote lost estimated Share of Search among note apps worldwide, from 31.9% to 28.5%.

  6. In August 2026, Notion lost estimated Share of Search among note apps worldwide, from 50.9% to 49.6%.

How is Apple Notes measured?

Brandwave collects information about searches that people make online using Apple Notes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apple notes

Do you work for Apple Notes? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Apple Notes your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.