Apple Notes vs Obsidian:Which is more popular by branded search?
In August 2026, Obsidian had more branded searches than Apple Notes among note apps worldwide. Obsidian was estimated to have 90.5K branded searches compared to Apple Notes’ 74K, and held a 10.5% Share of Search versus Apple Notes’ 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple Notes or Obsidian?
Compare the note apps developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Obsidian, Apple Notes. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | Evernote | Obsidian | Apple Notes | Bear | Roam Research |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 36.6% | 7.4% | 7.4% | 0.66% | 0.99% |
| Nov 2025 | 44% | 39.7% | 6.5% | 8% | 0.71% | 1.1% |
| Dec 2025 | 45% | 36.6% | 7.4% | 9% | 0.8% | 1.2% |
| Jan 2026 | 47.5% | 35.1% | 8.6% | 7.1% | 0.77% | 0.94% |
| Feb 2026 | 50% | 33.3% | 6.7% | 8.2% | 0.9% | 0.9% |
| Mar 2026 | 54.1% | 30.8% | 6.2% | 7.6% | 0.68% | 0.68% |
| Apr 2026 | 53.1% | 31.5% | 6.3% | 7.7% | 0.69% | 0.69% |
| May 2026 | 51% | 33.9% | 5.6% | 8.3% | 0.61% | 0.61% |
| Jun 2026 | 50.9% | 30% | 9% | 7.4% | 1.2% | 1.5% |
| Jul 2026 | 50.9% | 31.9% | 7.9% | 7.9% | 0.7% | 0.7% |
| Aug 2026 | 49.6% | 28.5% | 10.5% | 8.6% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Apple Notes and Obsidian comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Obsidian took it in January 2026, Apple Notes took it in February 2026, Obsidian took it in June 2026.
- Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note apps worldwide moved from 7.4% to 10.5%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for note apps worldwide in August 2026?
2 changes
In August 2026, Obsidian overtook Apple Notes to rank 3rd among note apps worldwide, at 10.5%.
In August 2026, Apple Notes gained estimated Share of Search among note apps worldwide, from 7.9% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Notes’ and Obsidian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Notes
1 branded search term
- apple notes
Obsidian
1 branded search term
- obsidian notes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.