Brandwave

Apple Notes vs Evernote:Which is more popular by branded search?

In August 2026, Evernote had more branded searches than Apple Notes among note apps worldwide. Evernote was estimated to have 246K branded searches compared to Apple Notes’ 74K, and held a 28.5% Share of Search versus Apple Notes’ 8.6%. These are worldwide searches for English-language branded terms.

Share of Search among note apps worldwide in August 2026Which is more popular in search, Apple Notes or Evernote?
Apple Notes8.6%74K searches
vs
Evernote28.5%246K searches

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Which is more popular in search, Apple Notes or Evernote?

Compare the note apps developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple Notes and Evernote among note apps worldwide, by month

Share of Search by month for Evernote, Apple Notes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionEvernoteObsidianApple NotesBearRoam Research
Oct 202547%36.6%7.4%7.4%0.66%0.99%
Nov 202544%39.7%6.5%8%0.71%1.1%
Dec 202545%36.6%7.4%9%0.8%1.2%
Jan 202647.5%35.1%8.6%7.1%0.77%0.94%
Feb 202650%33.3%6.7%8.2%0.9%0.9%
Mar 202654.1%30.8%6.2%7.6%0.68%0.68%
Apr 202653.1%31.5%6.3%7.7%0.69%0.69%
May 202651%33.9%5.6%8.3%0.61%0.61%
Jun 202650.9%30%9%7.4%1.2%1.5%
Jul 202650.9%31.9%7.9%7.9%0.7%0.7%
Aug 202649.6%28.5%10.5%8.6%1.4%1.4%
Sep 2026——————

How has the Apple Notes and Evernote comparison changed over the last 12 months?

  • Evernote was ahead of Apple Notes in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches held steady at 74K.
  • Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note apps worldwide moved from 36.6% to 28.5%, and its estimated monthly branded searches moved from 368K to 246K.

How did search popularity change for note apps worldwide in August 2026?

  1. In August 2026, Obsidian overtook Apple Notes to rank 3rd among note apps worldwide, at 10.5%.

  2. In August 2026, Apple Notes gained estimated Share of Search among note apps worldwide, from 7.9% to 8.6%.

  3. In August 2026, Evernote lost estimated Share of Search among note apps worldwide, from 31.9% to 28.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Apple Notes’ and Evernote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Notes

1 branded search term

  • apple notes

Evernote

1 branded search term

  • evernote

How the Brand Demand Index is measured

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