Brandwave

How popular isThings?

In September 2026, people searched for Things by name about 577,000 times worldwide, about the same as the previous year. These searches made up 31.9% of all global to do list app searches, placing Things second out of seven apps. When we asked both ChatGPT and Google AI Overviews about to do list apps, Things appeared in all answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Things is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. TodoistShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ThingsShare of searches 31.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. Google TasksShare of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. TickTickShare of searches 11.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Microsoft To DoShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top to do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Things appeared in all five answers. Things is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Google Tasks6th
  7. Any.do7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Tasks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Reminders3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Any.do1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about to do list apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which to do list apps compete with Things?

Things against to do list apps worldwide, by month

Share of searches by month for Todoist, Things, Google Tasks, TickTick, Microsoft To Do. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistThingsGoogle TasksTickTickMicrosoft To DoApple RemindersAny.do
Oct 202524.4%38.1%13.3%10.9%10.9%0.98%1.5%
Nov 202521.4%40.6%14.3%11.7%9.6%0.86%1.6%
Dec 202522%41.7%12%12%9.8%0.88%1.6%
Jan 202623.1%36.1%15.4%12.6%10.3%1.1%1.4%
Feb 202623.2%43.8%10.3%10.3%10.3%0.93%1.1%
Mar 202626.8%40.7%11.6%9.5%9.5%0.85%0.85%
Apr 202620.5%45.4%10.7%10.7%10.7%0.96%0.96%
May 202625.8%44.7%10.6%8.7%8.7%0.78%0.78%
Jun 202625.4%42.5%10%10%10%0.9%1.1%
Jul 202622%45.8%10.9%10.9%8.9%0.8%0.8%
Aug 202624.2%41.7%11.9%11.9%8%0.72%1.6%
Sep 202634.5%31.9%13.6%11.1%7.5%0.82%0.55%

  1. 1.Todoist

    34.5%

    Moved from 2nd to 1st. 624K estimated branded searches, +86.8% vs prior month. Share +10.4 points.

  2. 2.Things

    31.9%

    Moved from 1st to 2nd. 577K estimated branded searches, 0% vs prior month. Share -9.8 points.

  3. 3.Google Tasks

    13.6%

    Held 3rd. 246K estimated branded searches, +49.1% vs prior month. Share +1.7 points.

  4. 4.TickTick

    11.1%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share -0.8 points.

  5. 5.Microsoft To Do

    7.5%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share -0.5 points.

  6. 6.Apple Reminders

    0.82%

    Moved from 7th to 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  7. 7.Any.do

    0.55%

    Moved from 6th to 7th. 9.9K estimated branded searches, -55.4% vs prior month. Share -1.1 points.

Compare popularity between Things and its closest rivals

Every comparison with Things

9 comparisons

How has branded search demand for Things changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Things worldwide held steady at 577K.
  • Across the 12 months ending September 2026, Things’ share of searches among to do list apps worldwide decreased from 38.1% to 31.9%.
  • Across the 12 months ending September 2026, Things’ share of searches among to do list apps worldwide peaked at 45.8% in July 2026 and was lowest at 31.9% in September 2026.
  • Across the 12 months ending September 2026, Things fell from 1st to 2nd among to do list apps worldwide.

How did search popularity change for to do list apps worldwide in September 2026?

6 changes

  1. In September 2026, Todoist overtook Things to become the leader among to do list apps worldwide, with 34.5% of the searches.

  2. In September 2026, Google Tasks gained share of searches among to do list apps worldwide, from 11.9% to 13.6%.

  3. In September 2026, Things lost share of searches among to do list apps worldwide, from 41.7% to 31.9%.

  4. In September 2026, Any.do lost share of searches among to do list apps worldwide, from 1.6% to 0.55%.

  5. In September 2026, TickTick lost share of searches among to do list apps worldwide, from 11.9% to 11.1%.

  6. Microsoft To Do’s share of searches among to do list apps worldwide has lost ground for 3 months in a row, from 10% to 7.5% in September 2026.

How are Things’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Things’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • things
  • things 3

Do you work for Things? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Things compete?

Things is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Task management apps4th of 813.2%Show ranking
To do list apps2nd of 731.9%Shown above
Creator with pink hair and a pink jacket

Is Things your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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