Brandwave

Any.do vs Things:Which is more popular?

In September 2026, Things had more branded searches than Any.do among to do list apps worldwide. Things had about 577,000 branded searches, while Any.do had 9,900. Things made up 31.9% of all to do list app searches we track, and Any.do accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about to do list apps, Things appeared in all five answers and Any.do in one. Things was mentioned before Any.do in every answer.

Among to do list apps worldwide in September 2026

Who do people search for more?

Things, about 58 searches for every 1 for Any.do

Things 577K searchesAny.do 9.9K searches

Who does AI mention more?

Things, mentioned in every answer we collected

Things in 5 of 5Any.do in 1 of 5

Who does AI recommend more?

Things, named ahead of Any.do in every answer

Things first in 5Any.do never first

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Top to do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Things appeared in all five answers. Any.do was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Things was listed before Any.do in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Google Tasks6th
  7. Any.do7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Tasks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Reminders3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Any.do1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about to do list apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Any.do or Things more popular in search?

This chart shows how often people search Google for Any.do and Things by name. Each line represents a brand's share of searches for all seven to do list apps we track, month by month, from English-language searches worldwide.

Any.do and Things among to do list apps worldwide, by month

Share of searches by month for Things, Any.do. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistThingsGoogle TasksTickTickMicrosoft To DoApple RemindersAny.do
Oct 202524.4%38.1%13.3%10.9%10.9%0.98%1.5%
Nov 202521.4%40.6%14.3%11.7%9.6%0.86%1.6%
Dec 202522%41.7%12%12%9.8%0.88%1.6%
Jan 202623.1%36.1%15.4%12.6%10.3%1.1%1.4%
Feb 202623.2%43.8%10.3%10.3%10.3%0.93%1.1%
Mar 202626.8%40.7%11.6%9.5%9.5%0.85%0.85%
Apr 202620.5%45.4%10.7%10.7%10.7%0.96%0.96%
May 202625.8%44.7%10.6%8.7%8.7%0.78%0.78%
Jun 202625.4%42.5%10%10%10%0.9%1.1%
Jul 202622%45.8%10.9%10.9%8.9%0.8%0.8%
Aug 202624.2%41.7%11.9%11.9%8%0.72%1.6%
Sep 202634.5%31.9%13.6%11.1%7.5%0.82%0.55%

How has the Any.do and Things comparison changed over the last 12 months?

3 findings
  • Things was ahead of Any.do in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Any.do’s share of searches among to do list apps worldwide moved from 1.5% to 0.55%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
  • Across the 12 months ending September 2026, Things’ share of searches among to do list apps worldwide moved from 38.1% to 31.9%, and its estimated monthly branded searches held steady at 577K.

How did search popularity change for to do list apps worldwide in September 2026?

3 changes
  1. In September 2026, Todoist overtook Things to become the leader among to do list apps worldwide, with 34.5% of the searches.

  2. In September 2026, Things lost share of searches among to do list apps worldwide, from 41.7% to 31.9%.

  3. In September 2026, Any.do lost share of searches among to do list apps worldwide, from 1.6% to 0.55%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Any.do’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Any.do

1 branded search term

  • any.do

Things

2 branded search terms

  • things
  • things 3

How the Brand Demand Index is measured

Other head-to-heads among to do list apps

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