MarcomCentral vs Wrike:Which is more popular?
In September 2026, Wrike had more branded searches than MarcomCentral among marketing resource management platforms worldwide. Wrike had about 76,700 branded searches, while MarcomCentral had 260. Wrike made up 6.6% of all marketing resource management platform searches we track, and MarcomCentral accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about marketing resource management platforms, Wrike appeared in three of the five answers and MarcomCentral in none.
Who do people search for more?
Wrike, about 295 searches for every 1 for MarcomCentral
Who does AI mention more?
Wrike, mentioned in 3 of 5 answers, MarcomCentral in 0
Who does AI recommend more?
Wrike, the only one of the two named
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Top marketing resource management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wrike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MarcomCentral did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asana4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Wrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aprimo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Screendragon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Workfront2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IntelligenceBank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MarcomCentral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing resource management platforms
5 answers
Asked ChatGPT
“Which marketing resource management platform should I use?”
Asked ChatGPT
“What are the best marketing resource management platforms?”
Asked ChatGPT
“What's the best marketing resource management platform for marketing work planning?”
Searched Google, AI Overview
“marketing work management”
Searched Google, AI Overview
“marketing planning tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MarcomCentral or Wrike more popular in search?
This chart shows how often people search Google for MarcomCentral and Wrike by name. Each line represents a brand's share of searches for all seven marketing resource management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Wrike, MarcomCentral. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asana | Wrike | Adobe Workfront | Aprimo | Screendragon | IntelligenceBank | MarcomCentral |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 6.7% | 2.3% | 0.39% | 0.09% | 0.09% | 0.02% |
| Nov 2025 | 88.6% | 8% | 2.7% | 0.47% | 0.11% | 0.09% | 0.02% |
| Dec 2025 | 90.4% | 6.8% | 2.3% | 0.39% | 0.09% | 0.08% | 0.02% |
| Jan 2026 | 90.3% | 6.8% | 2.3% | 0.39% | 0.11% | 0.06% | 0.02% |
| Feb 2026 | 88.2% | 8% | 2.9% | 0.57% | 0.14% | 0.09% | 0.03% |
| Mar 2026 | 90.1% | 6.8% | 2.5% | 0.48% | 0.11% | 0.07% | 0.02% |
| Apr 2026 | 88.4% | 8% | 2.9% | 0.47% | 0.14% | 0.09% | 0.03% |
| May 2026 | 90.1% | 6.7% | 2.4% | 0.48% | 0.11% | 0.09% | 0.02% |
| Jun 2026 | 89.7% | 6.7% | 2.8% | 0.59% | 0.11% | 0.08% | 0.03% |
| Jul 2026 | 90.2% | 6.7% | 2.4% | 0.48% | 0.11% | 0.08% | 0.03% |
| Aug 2026 | 91.2% | 5.6% | 2.5% | 0.48% | 0.11% | 0.09% | 0.02% |
| Sep 2026 | 89.8% | 6.6% | 2.8% | 0.58% | 0.11% | 0.09% | 0.02% |
How has the MarcomCentral and Wrike comparison changed over the last 12 months?
3 findings
- Wrike was ahead of MarcomCentral in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MarcomCentral’s share of searches among marketing resource management platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 12 months ending September 2026, Wrike’s share of searches among marketing resource management platforms worldwide moved from 6.7% to 6.6%, and its estimated monthly branded searches moved from 114K to 76.7K.
How did search popularity change for marketing resource management platforms worldwide in September 2026?
2 changes
In September 2026, Wrike gained share of searches among marketing resource management platforms worldwide, from 5.6% to 6.6%.
Estimated monthly branded searches for MarcomCentral worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using MarcomCentral’s and Wrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MarcomCentral
1 branded search term
- marcom central
Wrike
5 branded search terms
- Wrike
- wrike app
- wrike project management
- wrike software
- wrikewrike
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