Brandwave

How popular isGoogle Drive in search?

In September 2026, people searched for Google Drive by name about 37.2 million times worldwide, about the same as the previous year. These searches made up 91.4% of all global business document management platform searches, placing Google Drive first out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Google Drive91.4%
  2. SharePoint8.2%
  3. OpenText0.22%
  4. DocuWare0.08%
  5. Laserfiche0.05%
  6. M-Files0.04%
  7. Folderit<0.01%
  8. LogicalDOC<0.01%
  9. Box<0.01%
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Which business document management platforms compete with Google Drive?

Google Drive against business document management platforms worldwide, by month

Share of searches by month for Google Drive, SharePoint. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveSharePointOpenTextDocuWareLaserficheM-FilesFolderitLogicalDOCBox
Oct 202592.7%6.8%0.28%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Nov 202592.7%6.8%0.23%0.1%0.05%0.05%<0.01%<0.01%<0.01%
Dec 202592.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Jan 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Feb 202692.7%6.8%0.23%0.1%0.05%0.05%<0.01%<0.01%<0.01%
Mar 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Apr 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
May 202692.8%6.8%0.19%0.08%0.05%0.04%<0.01%<0.01%<0.01%
Jun 202691.3%8.2%0.28%0.1%0.05%0.04%<0.01%<0.01%<0.01%
Jul 202691.3%8.2%0.28%0.1%0.05%0.04%<0.01%<0.01%<0.01%
Aug 202691.3%8.2%0.27%0.1%0.07%0.04%<0.01%<0.01%<0.01%
Sep 202691.4%8.2%0.22%0.08%0.05%0.04%<0.01%<0.01%<0.01%
  1. Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  2. Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.OpenText

    0.22%

    Held 3rd. 91.1K estimated branded searches, -0.08% vs prior month. Share -0.1 points.

  4. 4.DocuWare

    0.08%

    Held 4th. 33.5K estimated branded searches, -0.39% vs prior month. Share 0 points.

  5. 5.Laserfiche

    0.05%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.M-Files

    0.04%

    Held 6th. 15K estimated branded searches, +22.4% vs prior month. Share 0 points.

  7. 7.Folderit

    <0.01%

    Held 7th. 2.4K estimated branded searches, +25.5% vs prior month. Share 0 points.

  8. 8.LogicalDOC

    <0.01%

    Held 8th. 1.3K estimated branded searches, +29.7% vs prior month. Share 0 points.

  9. 9.Box

    <0.01%

    Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare search popularity between Google Drive and its closest rivals

Every comparison with Google Drive

19 comparisons

How has branded search demand for Google Drive changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Drive worldwide held steady at 37.2M.
  • Across the 12 months ending September 2026, Google Drive’s share of searches among business document management platforms worldwide decreased from 92.7% to 91.4%.
  • Across the 12 months ending September 2026, Google Drive’s share of searches among business document management platforms worldwide peaked at 92.8% in May 2026 and was lowest at 91.3% in July 2026.

How did search popularity change for business document management platforms worldwide in September 2026?

6 changes
  1. Estimated monthly branded searches for Box worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

  2. Estimated monthly branded searches for SharePoint worldwide rose 22.3% over 12 measured months, from 2.7M to 3.4M in September 2026.

  3. Estimated monthly branded searches for LogicalDOC worldwide fell 55% over 12 measured months, from 2.9K to 1.3K in September 2026.

  4. Estimated monthly branded searches for DocuWare worldwide fell 18.5% over 12 measured months, from 41.1K to 33.5K in September 2026.

  5. Estimated monthly branded searches for M-Files worldwide fell 18.1% over 12 measured months, from 18.3K to 15K in September 2026.

  6. Estimated monthly branded searches for OpenText worldwide fell 17.8% over 12 measured months, from 111K to 91.1K in September 2026.

How are Google Drive’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Drive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google drive

How the Brand Demand Index is measured

Where does Google Drive compete?

Google Drive is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud storage services1st of 842.4%Show ranking
File sharing services1st of 953.3%Show ranking
File sync services1st of 865.7%Show ranking
Business document management platforms1st of 991.4%Shown above
Creator with pink hair and a pink jacket

Is Google Drive your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.