Objective vs SharePoint:Which is searched more?
In September 2026, SharePoint had more branded searches than Objective among document management software worldwide. SharePoint was estimated to have 3.4M branded searches compared to Objective’s 450K, and held an 81.8% Share of Search versus Objective’s 11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Objective or SharePoint?
Compare the document management software people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SharePoint, Objective. The figures are in the table below the chart.
View monthly share of search table
| Month | SharePoint | Objective | FYI | DocuWare | M-Files |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.9% | 7% | 1.2% | 0.52% |
| Nov 2025 | 78.4% | 12.9% | 7% | 1.2% | 0.52% |
| Dec 2025 | 76.2% | 15.3% | 6.8% | 1.1% | 0.51% |
| Jan 2026 | 76.2% | 15.3% | 6.8% | 1.1% | 0.51% |
| Feb 2026 | 79.4% | 13% | 5.8% | 1.2% | 0.53% |
| Mar 2026 | 78.4% | 12.9% | 7% | 1.2% | 0.53% |
| Apr 2026 | 78.4% | 12.9% | 7% | 1.2% | 0.52% |
| May 2026 | 78.6% | 12.9% | 7.1% | 0.97% | 0.43% |
| Jun 2026 | 80.5% | 10.8% | 7.2% | 0.99% | 0.44% |
| Jul 2026 | 80.5% | 10.8% | 7.2% | 0.99% | 0.44% |
| Aug 2026 | 81.7% | 11% | 6% | 1% | 0.37% |
| Sep 2026 | 81.8% | 11% | 6% | 0.82% | 0.37% |
How has the Objective and SharePoint comparison changed over the last 12 months?
3 findings
- SharePoint was ahead of Objective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Objective’s estimated Share of Search among document management software worldwide moved from 12.9% to 11%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, SharePoint’s estimated Share of Search among document management software worldwide moved from 78.4% to 81.8%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
How did search popularity change for document management software worldwide in September 2026?
1 change
SharePoint’s estimated Share of Search among document management software worldwide has gained ground for 3 months in a row, from 80.5% to 81.8% in September 2026.
Other head-to-heads among document management software
How each brand is measured
Brandwave collects information about searches that people make online using Objective’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Objective
1 branded search term
- objective
SharePoint
1 branded search term
- sharepoint
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