Brandwave

How popular isObjective in search?

In September 2026, there were an estimated 450K branded searches for Objective worldwide which held steady over the last 12 months. Objective holds 11% estimated Share of Search among document management software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SharePoint81.8%
  2. Objective11%
  3. FYI6%
  4. DocuWare0.82%
  5. M-Files0.37%
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Which document management software compete with Objective?

Objective against document management software worldwide, by month

Share of Search by month for SharePoint, Objective, FYI. The figures are in the table below the chart.

View monthly share of search table
MonthSharePointObjectiveFYIDocuWareM-Files
Oct 202578.4%12.9%7%1.2%0.52%
Nov 202578.4%12.9%7%1.2%0.52%
Dec 202576.2%15.3%6.8%1.1%0.51%
Jan 202676.2%15.3%6.8%1.1%0.51%
Feb 202679.4%13%5.8%1.2%0.53%
Mar 202678.4%12.9%7%1.2%0.53%
Apr 202678.4%12.9%7%1.2%0.52%
May 202678.6%12.9%7.1%0.97%0.43%
Jun 202680.5%10.8%7.2%0.99%0.44%
Jul 202680.5%10.8%7.2%0.99%0.44%
Aug 202681.7%11%6%1%0.37%
Sep 202681.8%11%6%0.82%0.37%

  1. 1.SharePoint

    81.8%

    Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  2. 2.Objective

    11%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.FYI

    6%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  4. 4.DocuWare

    0.82%

    Held 4th. 33.5K estimated branded searches, -0.39% vs prior month. Share -0.2 points.

  5. 5.M-Files

    0.37%

    Held 5th. 15K estimated branded searches, +22.4% vs prior month. Share 0 points.

Compare search popularity between Objective and its closest rivals

Every comparison with Objective

How has branded search demand for Objective changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Objective worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Objective’s estimated Share of Search among document management software worldwide decreased from 12.9% to 11%.
  • Across the 12 months ending September 2026, Objective’s estimated Share of Search among document management software worldwide peaked at 15.3% in December 2025 and was lowest at 10.8% in June 2026.

How did search popularity change for document management software worldwide in September 2026?

  1. SharePoint’s estimated Share of Search among document management software worldwide has gained ground for 3 months in a row, from 80.5% to 81.8% in September 2026.

  2. Estimated monthly branded searches for DocuWare worldwide fell 18.5% over 12 measured months, from 41.1K to 33.5K in September 2026.

  3. Estimated monthly branded searches for M-Files worldwide fell 18.1% over 12 measured months, from 18.3K to 15K in September 2026.

How is Objective measured?

Brandwave collects information about searches that people make online using Objective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • objective

Do you work for Objective? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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