Brandwave

How popular isBox?

In September 2026, people searched for Box by name about 2,490 times worldwide, about the same as the previous year. These searches made up 0.07% of all global document management software searches, placing Box eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about document management software, Box appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Box is the eighth most searched of 8 competitors and the second most recommended in AI answers.

  1. SharePointShare of searches 96.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FYIShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DocuWareShare of searches 0.95%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  4. LaserficheShare of searches 0.64%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. BoxShare of searches 0.07%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+3 more

Box website (opens in a new tab)

Follow Box and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top document management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Box was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Box is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SharePoint1st
  2. Box2nd
  3. M-Files3rd
  4. Dropbox Business4th
  5. Laserfiche5th
  6. DocuWare6th
  7. FYI–
  8. Objective–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • M-Files5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DocuWare4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Box4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Laserfiche3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox Business3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FYI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Objective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about document management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which document management software compete with Box?

Box against document management software worldwide, by month

Share of searches by month for SharePoint, Box. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointFYIDocuWareLaserficheM-FilesDropbox BusinessObjectiveBox
Oct 202595.9%0.78%1.4%0.78%0.63%0.28%0.18%0.08%
Nov 202596.2%0.64%1.4%0.64%0.64%0.23%0.16%0.07%
Dec 202595.9%0.78%1.4%0.78%0.63%0.23%0.13%0.09%
Jan 202695.5%1.2%1.4%0.77%0.63%0.28%0.14%0.08%
Feb 202695.9%0.95%1.4%0.63%0.63%0.23%0.16%0.09%
Mar 202695.5%1.2%1.4%0.77%0.63%0.23%0.17%0.11%
Apr 202695.6%1.2%1.4%0.77%0.63%0.23%0.14%0.1%
May 202696.1%1.2%1.2%0.63%0.52%0.19%0.14%0.1%
Jun 202696.1%1.2%1.2%0.64%0.52%0.15%0.15%0.09%
Jul 202696.1%1.2%1.2%0.63%0.52%0.15%0.18%0.09%
Aug 202696%1.2%1.2%0.78%0.42%0.19%0.16%0.08%
Sep 202696.4%1.2%0.95%0.64%0.43%0.23%0.12%0.07%

  1. 1.SharePoint

    96.4%

    Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  2. 2.FYI

    1.2%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  3. 3.DocuWare

    0.95%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Laserfiche

    0.64%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.M-Files

    0.43%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  6. 6.Dropbox Business

    0.23%

    Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share 0 points.

  7. 7.Objective

    0.12%

    Held 7th. 4.3K estimated branded searches, -5.9% vs prior month. Share 0 points.

  8. 8.Box

    0.07%

    Held 8th. 2.5K estimated branded searches, +4.6% vs prior month. Share 0 points.

Compare popularity between Box and its closest rivals

Every comparison with Box

24 comparisons

How has branded search demand for Box changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Box worldwide held steady, from 2.4K to 2.5K.
  • Across the 12 months ending September 2026, Box’s share of searches among document management software worldwide held steady, from 0.08% to 0.07%.

How did search popularity change for document management software worldwide in September 2026?

5 changes

  1. In September 2026, FYI rose from 3rd to 2nd among document management software worldwide.

  2. In September 2026, DocuWare fell from 2nd to 3rd among document management software worldwide.

  3. Estimated monthly branded searches for SharePoint worldwide rose 22.3% over 12 measured months, from 2.7M to 3.4M in September 2026.

  4. Estimated monthly branded searches for M-Files worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Objective worldwide fell 15.4% over 12 measured months, from 5.1K to 4.3K in September 2026.

How are Box’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Box’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • box document management
  • box file sharing

Do you work for Box? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Box compete?

Box is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud storage services8th of 8<0.01%Show ranking
File sharing services9th of 9<0.01%Show ranking
File sync services7th of 8<0.01%Show ranking
Business document management platforms9th of 9<0.01%Show ranking
Cloud file collaboration platforms5th of 50.04%Show ranking
Document management software8th of 80.07%Shown above
Creator with pink hair and a pink jacket

Is Box your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free