Brandwave

Box vs Proton Drive:Which is more popular?

In September 2026, Proton Drive had more branded searches than Box among cloud storage services worldwide. Proton Drive had about 246,000 branded searches, while Box had 1,900. Proton Drive made up 0.28% of all cloud storage service searches we track, and Box accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about cloud storage services, Proton Drive appeared in all five answers and Box in two. Proton Drive was mentioned before Box in four out of five answers.

Among cloud storage services worldwide in September 2026

Who do people search for more?

Proton Drive, about 129 searches for every 1 for Box

Proton Drive 246K searchesBox 1.9K searches

Who does AI mention more?

Proton Drive, mentioned in every answer we collected

Proton Drive in 5 of 5Box in 2 of 5

Who does AI recommend more?

Proton Drive, named ahead of Box in 4 of 5 answers

Proton Drive first in 4Box first in 1

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Top cloud storage services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proton Drive appeared in all five answers. Box was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Proton Drive was listed before Box in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Drive1st
  2. OneDrive2nd
  3. iCloud3rd
  4. Dropbox4th
  5. Proton Drive5th
  6. Box6th
  7. pCloud7th
  8. WeTransfer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • iCloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proton Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • pCloud3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Box2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeTransfer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud storage services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Box or Proton Drive more popular in search?

This chart shows how often people search Google for Box and Proton Drive by name. Each line represents a brand's share of searches for all eight cloud storage services we track, month by month, from English-language searches worldwide.

Box and Proton Drive among cloud storage services worldwide, by month

Share of searches by month for Proton Drive, Box. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveiCloudOneDriveWeTransferDropboxpCloudProton DriveBox
Oct 202541.1%19.5%15%18.4%5.5%0.33%0.15%<0.01%
Nov 202543.8%17.2%13.1%19.5%5.9%0.43%0.16%<0.01%
Dec 202539.9%23.1%12%17.8%6.6%0.4%0.18%<0.01%
Jan 202643.8%20.7%13.1%16%5.9%0.35%0.19%<0.01%
Feb 202645.5%17.6%13.6%16.6%6.1%0.37%0.2%<0.01%
Mar 202641.1%19.4%15%18.3%5.5%0.41%0.22%<0.01%
Apr 202645.3%17.8%13.5%16.6%6.1%0.45%0.2%<0.01%
May 202645.4%17.8%13.5%16.6%6.1%0.37%0.25%<0.01%
Jun 202640.4%19.4%14.8%18.1%6.7%0.4%0.22%<0.01%
Jul 202642.1%20%12.7%18.9%5.7%0.42%0.23%<0.01%
Aug 202643.6%20.7%13.1%15.9%5.9%0.43%0.29%<0.01%
Sep 202642.4%20.1%15.5%15.5%5.7%0.51%0.28%<0.01%

How has the Box and Proton Drive comparison changed over the last 12 months?

3 findings
  • Proton Drive was ahead of Box in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Box’s share of searches among cloud storage services worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Proton Drive’s share of searches among cloud storage services worldwide moved from 0.15% to 0.28%, and its estimated monthly branded searches moved from 135K to 246K.

How did search popularity change for cloud storage services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Proton Drive worldwide rose 82.2% over 12 measured months, from 135K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Box’s and Proton Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

1 branded search term

  • box file sharing

Proton Drive

1 branded search term

  • proton drive

How the Brand Demand Index is measured

Other head-to-heads among cloud storage services

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