Brandwave

How popular isBox?

In September 2026, people searched for Box by name about 2,490 times worldwide, about the same as the previous year. These searches made up <0.01% of all global business document management platform searches, placing Box ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about business document management platforms, Box appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Box is the ninth most searched of 9 competitors and the second most recommended in AI answers.

  1. Google DriveShare of searches 91.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. SharePointShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OpenTextShare of searches 0.22%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. DocuWareShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. BoxShare of searches <0.01%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top business document management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Box appeared in all five answers. Box is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SharePoint1st
  2. Box2nd
  3. M-Files3rd
  4. Laserfiche4th
  5. DocuWare5th
  6. Google Drive6th
  7. OpenText7th
  8. Folderit–
  9. LogicalDOC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Box5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DocuWare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-Files4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Drive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserfiche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenText1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Folderit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogicalDOC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business document management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business document management platforms compete with Box?

Box against business document management platforms worldwide, by month

Share of searches by month for Google Drive, SharePoint, Box. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveSharePointOpenTextDocuWareLaserficheM-FilesFolderitLogicalDOCBox
Oct 202592.7%6.8%0.28%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Nov 202592.7%6.8%0.23%0.1%0.05%0.05%<0.01%<0.01%<0.01%
Dec 202592.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Jan 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Feb 202692.7%6.8%0.23%0.1%0.05%0.05%<0.01%<0.01%<0.01%
Mar 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Apr 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
May 202692.8%6.8%0.19%0.08%0.05%0.04%<0.01%<0.01%<0.01%
Jun 202691.3%8.2%0.28%0.1%0.05%0.04%<0.01%<0.01%<0.01%
Jul 202691.3%8.2%0.28%0.1%0.05%0.04%<0.01%<0.01%<0.01%
Aug 202691.3%8.2%0.27%0.1%0.07%0.04%<0.01%<0.01%<0.01%
Sep 202691.4%8.2%0.22%0.08%0.05%0.04%<0.01%<0.01%<0.01%

  1. 1.Google Drive

    91.4%

    Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  2. 2.SharePoint

    8.2%

    Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.OpenText

    0.22%

    Held 3rd. 91.1K estimated branded searches, -0.08% vs prior month. Share -0.1 points.

  4. 4.DocuWare

    0.08%

    Held 4th. 33.5K estimated branded searches, -0.39% vs prior month. Share 0 points.

  5. 5.Laserfiche

    0.05%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.M-Files

    0.04%

    Held 6th. 15K estimated branded searches, +22.4% vs prior month. Share 0 points.

  7. 7.Folderit

    <0.01%

    Held 7th. 2.4K estimated branded searches, +25.5% vs prior month. Share 0 points.

  8. 8.LogicalDOC

    <0.01%

    Held 8th. 1.3K estimated branded searches, +29.7% vs prior month. Share 0 points.

  9. 9.Box

    <0.01%

    Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare popularity between Box and its closest rivals

Every comparison with Box

24 comparisons

How has branded search demand for Box changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Box worldwide held steady, from 2.4K to 2.5K.
  • Across the 12 months ending September 2026, Box’s share of searches among business document management platforms worldwide held steady at <0.01%.

How did search popularity change for business document management platforms worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Box worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

  2. Estimated monthly branded searches for SharePoint worldwide rose 22.3% over 12 measured months, from 2.7M to 3.4M in September 2026.

  3. Estimated monthly branded searches for LogicalDOC worldwide fell 55% over 12 measured months, from 2.9K to 1.3K in September 2026.

  4. Estimated monthly branded searches for DocuWare worldwide fell 18.5% over 12 measured months, from 41.1K to 33.5K in September 2026.

  5. Estimated monthly branded searches for M-Files worldwide fell 18.1% over 12 measured months, from 18.3K to 15K in September 2026.

  6. Estimated monthly branded searches for OpenText worldwide fell 17.8% over 12 measured months, from 111K to 91.1K in September 2026.

How are Box’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Box’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • box document management
  • box file sharing

Do you work for Box? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Box compete?

Box is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud storage services8th of 8<0.01%Show ranking
File sharing services9th of 9<0.01%Show ranking
File sync services7th of 8<0.01%Show ranking
Business document management platforms9th of 9<0.01%Shown above
Cloud file collaboration platforms5th of 50.04%Show ranking
Document management software8th of 80.07%Show ranking
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Is Box your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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