Brandwave

How popular isSharePoint?

In September 2026, people searched for SharePoint by name about 3.4 million times worldwide, a 22.3% increase from the previous year. These searches made up 8.2% of all global business document management platform searches, placing SharePoint second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about business document management platforms, SharePoint appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

SharePoint is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Google DriveShare of searches 91.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. SharePointShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OpenTextShare of searches 0.22%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. DocuWareShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. LaserficheShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top business document management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SharePoint appeared in all five answers. SharePoint is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SharePoint1st
  2. Box2nd
  3. M-Files3rd
  4. Laserfiche4th
  5. DocuWare5th
  6. Google Drive6th
  7. OpenText7th
  8. Folderit–
  9. LogicalDOC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Box5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DocuWare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-Files4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Drive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserfiche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenText1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Folderit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogicalDOC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business document management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business document management platforms compete with SharePoint?

SharePoint against business document management platforms worldwide, by month

Share of searches by month for Google Drive, SharePoint. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveSharePointOpenTextDocuWareLaserficheM-FilesFolderitLogicalDOCBox
Oct 202592.7%6.8%0.28%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Nov 202592.7%6.8%0.23%0.1%0.05%0.05%<0.01%<0.01%<0.01%
Dec 202592.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Jan 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Feb 202692.7%6.8%0.23%0.1%0.05%0.05%<0.01%<0.01%<0.01%
Mar 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
Apr 202692.7%6.8%0.23%0.1%0.06%0.05%<0.01%<0.01%<0.01%
May 202692.8%6.8%0.19%0.08%0.05%0.04%<0.01%<0.01%<0.01%
Jun 202691.3%8.2%0.28%0.1%0.05%0.04%<0.01%<0.01%<0.01%
Jul 202691.3%8.2%0.28%0.1%0.05%0.04%<0.01%<0.01%<0.01%
Aug 202691.3%8.2%0.27%0.1%0.07%0.04%<0.01%<0.01%<0.01%
Sep 202691.4%8.2%0.22%0.08%0.05%0.04%<0.01%<0.01%<0.01%

  1. 1.Google Drive

    91.4%

    Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  2. 2.SharePoint

    8.2%

    Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.OpenText

    0.22%

    Held 3rd. 91.1K estimated branded searches, -0.08% vs prior month. Share -0.1 points.

  4. 4.DocuWare

    0.08%

    Held 4th. 33.5K estimated branded searches, -0.39% vs prior month. Share 0 points.

  5. 5.Laserfiche

    0.05%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.M-Files

    0.04%

    Held 6th. 15K estimated branded searches, +22.4% vs prior month. Share 0 points.

  7. 7.Folderit

    <0.01%

    Held 7th. 2.4K estimated branded searches, +25.5% vs prior month. Share 0 points.

  8. 8.LogicalDOC

    <0.01%

    Held 8th. 1.3K estimated branded searches, +29.7% vs prior month. Share 0 points.

  9. 9.Box

    <0.01%

    Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare popularity between SharePoint and its closest rivals

Every comparison with SharePoint

17 comparisons

How has branded search demand for SharePoint changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SharePoint worldwide rose from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, SharePoint’s share of searches among business document management platforms worldwide increased from 6.8% to 8.2%.

How did search popularity change for business document management platforms worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Box worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

  2. Estimated monthly branded searches for SharePoint worldwide rose 22.3% over 12 measured months, from 2.7M to 3.4M in September 2026.

  3. Estimated monthly branded searches for LogicalDOC worldwide fell 55% over 12 measured months, from 2.9K to 1.3K in September 2026.

  4. Estimated monthly branded searches for DocuWare worldwide fell 18.5% over 12 measured months, from 41.1K to 33.5K in September 2026.

  5. Estimated monthly branded searches for M-Files worldwide fell 18.1% over 12 measured months, from 18.3K to 15K in September 2026.

  6. Estimated monthly branded searches for OpenText worldwide fell 17.8% over 12 measured months, from 111K to 91.1K in September 2026.

How are SharePoint’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SharePoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sharepoint

How the Brand Demand Index is measured

Who owns SharePoint?

SharePoint is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for SharePoint? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does SharePoint compete?

SharePoint is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business document management platforms2nd of 98.2%Shown above
Internal knowledge management platforms1st of 772.4%Show ranking
Document management software1st of 896.4%Show ranking
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