Basecamp vs Trello:Which is more popular by branded search?
In August 2026, Trello had more branded searches than Basecamp among project management tools worldwide. Trello was estimated to have 2M branded searches compared to Basecamp’s 379K, and held a 34.3% Share of Search versus Basecamp’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Basecamp or Trello?
Compare project and work management software for planning, tracking, and collaborating on team work, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trello, Basecamp. The figures are in the table below the chart.
View monthly share of search table
| Month | Trello | ClickUp | Asana | Smartsheet | Basecamp | monday work management | Wrike | Linear |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 20.5% | 21.4% | 9.1% | 4.9% | 4.7% | 1.5% | 0.61% |
| Nov 2025 | 42% | 22.9% | 16.5% | 6.9% | 4.5% | 5.2% | 1.4% | 0.58% |
| Dec 2025 | 40.2% | 21.6% | 18.7% | 8.1% | 5.2% | 4.2% | 1.4% | 0.68% |
| Jan 2026 | 36.1% | 24.1% | 20.5% | 8.7% | 4.7% | 3.5% | 1.5% | 0.83% |
| Feb 2026 | 35.5% | 28.6% | 16.8% | 8.6% | 4.6% | 3.5% | 1.5% | 0.9% |
| Mar 2026 | 38.4% | 25.4% | 17.7% | 7.7% | 4.1% | 4.2% | 1.4% | 1.1% |
| Apr 2026 | 35.4% | 28.2% | 16.8% | 7.1% | 4.6% | 5.5% | 1.5% | 1.1% |
| May 2026 | 37.7% | 24.3% | 17.9% | 7.4% | 4.8% | 5.4% | 1.3% | 1.2% |
| Jun 2026 | 37.5% | 24% | 17.8% | 7.3% | 5.8% | 5.4% | 1.2% | 1.1% |
| Jul 2026 | 33.8% | 26.4% | 19.9% | 7.9% | 5.2% | 4.3% | 1.3% | 1.1% |
| Aug 2026 | 34.3% | 26.2% | 18.4% | 7.9% | 6.4% | 4.6% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Basecamp and Trello comparison changed over the last 12 months?
3 findings
- Trello was ahead of Basecamp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide moved from 4.9% to 6.4%, and its estimated monthly branded searches held steady at 379K.
- Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management tools worldwide moved from 37.2% to 34.3%, and its estimated monthly branded searches moved from 2.9M to 2M.
How did search popularity change for project management tools worldwide in August 2026?
2 changes
In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%.
In August 2026, Trello gained estimated Share of Search among project management tools worldwide, from 33.8% to 34.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Basecamp’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Basecamp
15 branded search terms
- 37signals basecamp
- Basecamp
- basecamp 3
- basecamp 37 signals
- basecamp 37signals
- basecamp 4
- basecamp app
- basecamp com
- basecamp hq
- basecamp pricing
- basecamp project management
- basecamp project management software
- basecamp software
- basecamp tool
- basecamp.com
Trello
24 branded search terms
- atlassian trello
- Trello
- trello app
- trello atlassian
- trello board
- trello boards
- trello com
- trello cost
- trello desktop
- trello download
- trello free
- trello kanban
- trello kanban board
- trello power ups
- trello pricing
- trello project management
- trello project management software
- trello project management tool
- trello software download
- trello templates
- trello.com
- trelloboard
- trellocom
- what is trello
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