Brandwave

How popular isFreshdesk in search?

In August 2026, there were an estimated 62.1K branded searches for Freshdesk worldwide which is down 44.4% over the last 11 months. Freshdesk holds 1.8% estimated Share of Search among self service portals worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salesforce76%
  2. ServiceNow13.3%
  3. Zendesk7.4%
  4. Freshdesk1.8%
  5. ManageEngine1.5%
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Which self service portals compete with Freshdesk?

Freshdesk against self service portals worldwide, by month

Share of Search by month for Salesforce, ServiceNow, Zendesk, Freshdesk. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceServiceNowZendeskFreshdeskManageEngine
Oct 202572.5%12.4%10.3%3.1%1.7%
Nov 202572.6%12.4%10.3%3.1%1.7%
Dec 202572.6%12.4%10.3%3.1%1.7%
Jan 202673.1%12.6%10.4%2.6%1.4%
Feb 202675.8%12.3%8.4%2.1%1.4%
Mar 202674.2%12%10%2.2%1.6%
Apr 202674.6%15.3%7%1.7%1.4%
May 202673.8%14.9%8.3%1.7%1.3%
Jun 202674.1%14.5%8.1%2%1.3%
Jul 202677%12.8%7.1%1.8%1.4%
Aug 202676%13.3%7.4%1.8%1.5%
Sep 2026—————

  1. 1.Salesforce

    76%

    Held 1st. 2.6M estimated branded searches, -5.4% vs prior month. Share -1 points.

  2. 2.ServiceNow

    13.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Zendesk

    7.4%

    Held 3rd. 249K estimated branded searches, -0.04% vs prior month. Share +0.3 points.

  4. 4.Freshdesk

    1.8%

    Held 4th. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.1 points.

  5. 5.ManageEngine

    1.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Freshdesk and its closest rivals

How has branded search demand for Freshdesk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Freshdesk worldwide fell from 112K to 62.1K.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among self service portals worldwide decreased from 3.1% to 1.8%.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among self service portals worldwide peaked at 3.1% in October 2025 and was lowest at 1.7% in May 2026.

How did search popularity change for self service portals worldwide in August 2026?

  1. In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%.

  2. In August 2026, Salesforce lost estimated Share of Search among self service portals worldwide, from 77% to 76%.

  3. Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026.

  4. Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.

  5. Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Freshdesk compete?

Freshdesk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Self service portals4th of 51.8%Shown above
Help desk software4th of 510.8%Show ranking
Customer support platforms3rd of 711.3%Show ranking
Omnichannel support platforms3rd of 512.8%Show ranking

How is Freshdesk measured?

Brandwave collects information about searches that people make online using Freshdesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • freshdesk
  • freshdesk ticketing system

How the Brand Demand Index is measured

Who owns Freshdesk?

Freshdesk is owned by Freshworks. Brandwave also tracks Freshsales and Freshservice, owned by the same company, worldwide.

Do you work for Freshdesk? To request corrections or removal please contact us via our support page and we will be happy to assist.

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