Brandwave

How popular isFreshdesk in search?

In August 2026, there were an estimated 62.1K branded searches for Freshdesk worldwide which is down 44.4% over the last 11 months. Freshdesk holds 12.8% estimated Share of Search among omnichannel support platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zendesk51.3%
  2. Gorgias34.6%
  3. Freshdesk12.8%
  4. Kustomer1.4%
  5. Gladly<0.01%
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Which omnichannel support platforms compete with Freshdesk?

Freshdesk against omnichannel support platforms worldwide, by month

Share of Search by month for Zendesk, Gorgias, Freshdesk. The figures are in the table below the chart.

View monthly share of search table
MonthZendeskGorgiasFreshdeskKustomerGladly
Oct 202553.5%29.1%16%1.4%<0.01%
Nov 202546.8%37.9%14%1.2%<0.01%
Dec 202550.2%33.6%15.1%1.1%<0.01%
Jan 202655.1%30.2%13.6%1.2%<0.01%
Feb 202655.1%30.2%13.6%1.2%<0.01%
Mar 202659%26.5%13.2%1.3%<0.01%
Apr 202651.5%34.4%12.7%1.4%<0.01%
May 202656.4%30.9%11.5%1.2%<0.01%
Jun 202655%30.3%13.6%0.97%<0.01%
Jul 202647.8%39.1%11.8%1.3%<0.01%
Aug 202651.3%34.6%12.8%1.4%<0.01%
Sep 2026—————
  1. 1.Zendesk

    51.3%

    Held 1st. 249K estimated branded searches, -0.04% vs prior month. Share +3.5 points.

  2. 2.Gorgias

    34.6%

    Held 2nd. 168K estimated branded searches, -17.6% vs prior month. Share -4.5 points.

  3. 3.Freshdesk

    12.8%

    Held 3rd. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.9 points.

  4. 4.Kustomer

    1.4%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gladly

    <0.01%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Freshdesk and its closest rivals

How has branded search demand for Freshdesk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Freshdesk worldwide fell from 112K to 62.1K.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among omnichannel support platforms worldwide decreased from 16% to 12.8%.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among omnichannel support platforms worldwide peaked at 16% in October 2025 and was lowest at 11.5% in May 2026.

How did search popularity change for omnichannel support platforms worldwide in August 2026?

  1. In August 2026, Zendesk gained estimated Share of Search among omnichannel support platforms worldwide, from 47.8% to 51.3%.

  2. In August 2026, Freshdesk gained estimated Share of Search among omnichannel support platforms worldwide, from 11.8% to 12.8%.

  3. In August 2026, Gorgias lost estimated Share of Search among omnichannel support platforms worldwide, from 39.1% to 34.6%.

  4. Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Gladly worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

Where does Freshdesk compete?

Freshdesk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Self service portals4th of 51.8%Show ranking
Help desk software4th of 510.8%Show ranking
Customer support platforms3rd of 711.3%Show ranking
Omnichannel support platforms3rd of 512.8%Shown above

How is Freshdesk measured?

Brandwave collects information about searches that people make online using Freshdesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • freshdesk
  • freshdesk ticketing system

How the Brand Demand Index is measured

Who owns Freshdesk?

Freshdesk is owned by Freshworks. Brandwave also tracks Freshsales and Freshservice, owned by the same company, worldwide.

Do you work for Freshdesk? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Freshdesk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.