ServiceNow vs SysAid:Which is searched more?
In September 2026, ServiceNow had more branded searches than SysAid among IT service management platforms worldwide. ServiceNow had about 376,000 branded searches, while SysAid had 6,620. ServiceNow made up 43% of all IT service management platform searches we track, and SysAid accounted for 0.76%. These are worldwide searches for English-language branded terms.
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Is ServiceNow or SysAid more popular in search?
Compare services and tools used to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ServiceNow, SysAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Zendesk | Freshservice | Jira Service Management | SolarWinds | TOPdesk | BMC Helix | ManageEngine ServiceDesk Plus | HaloITSM | SysAid |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 35.2% | 3.9% | 4% | 5.8% | 3.2% | 1.2% | 1.4% | 0.52% | 0.95% |
| Nov 2025 | 42.9% | 34.4% | 3.8% | 4.7% | 5.6% | 3.8% | 1.4% | 1.7% | 0.5% | 1.1% |
| Dec 2025 | 44.4% | 35.6% | 3.9% | 4% | 4.8% | 3.2% | 1.2% | 1.6% | 0.42% | 0.96% |
| Jan 2026 | 44.5% | 35.7% | 4% | 4% | 4.8% | 3.2% | 1.2% | 1.4% | 0.43% | 0.79% |
| Feb 2026 | 48% | 31.5% | 3.5% | 4.3% | 5.2% | 3.5% | 1.3% | 1.4% | 0.46% | 0.85% |
| Mar 2026 | 44.5% | 35.5% | 4% | 4% | 4.8% | 3.2% | 1.2% | 1.6% | 0.52% | 0.79% |
| Apr 2026 | 55.8% | 24.5% | 4.1% | 4% | 4.9% | 2.7% | 1.2% | 1.6% | 0.54% | 0.66% |
| May 2026 | 53.4% | 28.7% | 3.9% | 3.8% | 3.9% | 2.6% | 1.2% | 1.6% | 0.42% | 0.63% |
| Jun 2026 | 53.2% | 28.5% | 3.9% | 3.8% | 3.8% | 3.1% | 1.4% | 1.3% | 0.42% | 0.63% |
| Jul 2026 | 52% | 27.8% | 3.8% | 4.4% | 4.6% | 3.1% | 1.7% | 1.5% | 0.5% | 0.75% |
| Aug 2026 | 47.5% | 30.8% | 4.2% | 4.2% | 5.1% | 3.4% | 1.8% | 1.7% | 0.55% | 0.83% |
| Sep 2026 | 43% | 34.4% | 4.7% | 4.6% | 4.6% | 3.8% | 1.7% | 1.5% | 0.93% | 0.76% |
How has the ServiceNow and SysAid comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of SysAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT service management platforms worldwide moved from 43.9% to 43%, and its estimated monthly branded searches moved from 460K to 376K.
- Across the 12 months ending September 2026, SysAid’s share of searches among IT service management platforms worldwide moved from 0.95% to 0.76%, and its estimated monthly branded searches moved from 10K to 6.6K.
How did search popularity change for IT service management platforms worldwide in September 2026?
2 changes
In September 2026, ServiceNow lost share of searches among IT service management platforms worldwide, from 47.5% to 43%.
In September 2026, SysAid fell from 9th to 10th among IT service management platforms worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ServiceNow’s and SysAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ServiceNow
2 branded search terms
- servicenow
- servicenow itsm
SysAid
3 branded search terms
- sysaid
- sysaid app
- sysaid software
Other head-to-heads among IT service management platforms
ServiceNow vs Zendesk: compare search popularity
ServiceNow vs Freshservice: compare search popularity
ServiceNow vs Jira Service Management: compare search popularity
ServiceNow vs SolarWinds: compare search popularity- Zendesk vs Freshservice: compare search popularity
- Zendesk vs Jira Service Management: compare search popularity
Put your own brand in this comparison
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