incident.io vs ServiceNow:Which is more popular?
In September 2026, incident.io and ServiceNow were level in searches among incident management platforms worldwide, with an estimated 8.2K versus 8.1K branded searches, at 5.4% and 5.3% of the total. When we asked ChatGPT and Google AI Overviews about incident management platforms, incident.io appeared in all five answers and ServiceNow in four. incident.io was mentioned before ServiceNow in every answer.
Who do people search for more?
incident.io and ServiceNow are searched for about as often as each other.
Who does AI mention more?
incident.io, mentioned in every answer we collected
Who does AI recommend more?
incident.io, named ahead of ServiceNow in every answer
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Top incident management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, incident.io appeared in all five answers. ServiceNow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. incident.io was listed before ServiceNow in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- incident.io1st
PagerDuty2nd
Rootly3rd
Jira Service Management4th
ServiceNow5th
Better Stack6th
FireHydrant7th
Squadcast8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about incident management platforms
5 answers
Asked ChatGPT
“Which incident management platform should I use?”
Asked ChatGPT
“What are the best incident management platforms?”
Asked ChatGPT
“What's the best incident management platform for service outages?”
Searched Google, AI Overview
“incident management platforms”
Searched Google, AI Overview
“best incident management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is incident.io or ServiceNow more popular in search?
This chart shows how often people search Google for incident.io and ServiceNow by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for incident.io, ServiceNow. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Jira Service Management | Better Stack | incident.io | ServiceNow | Rootly | FireHydrant | Squadcast |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.2% | 5.4% | 8.2% | 6.6% | 4.5% | 0.11% | 0.03% |
| Nov 2025 | 55.8% | 23.7% | 5.8% | 4.8% | 5.8% | 3.9% | 0.1% | 0.02% |
| Dec 2025 | 53.6% | 22.5% | 6.7% | 5.6% | 6.7% | 4.6% | 0.22% | 0.02% |
| Jan 2026 | 48.9% | 25.4% | 7.6% | 5.1% | 7.6% | 5.2% | 0.25% | 0.02% |
| Feb 2026 | 53.6% | 23% | 6.9% | 4.7% | 6.9% | 4.8% | 0.18% | 0.03% |
| Mar 2026 | 51.4% | 21.6% | 7.9% | 5.4% | 7.9% | 5.5% | 0.21% | 0.03% |
| Apr 2026 | 51.7% | 22% | 8% | 5.5% | 8% | 4.5% | 0.17% | 0.03% |
| May 2026 | 51.7% | 21.7% | 9.7% | 4.4% | 7.9% | 4.5% | 0.06% | 0.02% |
| Jun 2026 | 52% | 21.9% | 8% | 5.5% | 8% | 4.5% | 0.06% | 0.01% |
| Jul 2026 | 52.4% | 21.8% | 8% | 5.4% | 8% | 4.4% | 0.06% | 0.02% |
| Aug 2026 | 49.9% | 20.1% | 11% | 5% | 9% | 5% | 0.07% | 0.01% |
| Sep 2026 | 53.2% | 21.8% | 9.7% | 5.4% | 5.3% | 4.4% | 0.05% | 0.02% |
How has the incident.io and ServiceNow comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: ServiceNow took it in November 2025, incident.io took it in September 2026.
- Across the 12 months ending September 2026, incident.io’s share of searches among incident management platforms worldwide moved from 8.2% to 5.4%, and its estimated monthly branded searches moved from 12.2K to 8.2K.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among incident management platforms worldwide moved from 6.6% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for incident management platforms worldwide in September 2026?
2 changes
In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%.
In September 2026, incident.io rose from 5th to 4th among incident management platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using incident.io’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
incident.io
2 branded search terms
- incident.io app
- incidentio
ServiceNow
1 branded search term
- servicenow itsm
Other head-to-heads among incident management platforms
- PagerDuty vs Jira Service Management: compare popularity
- PagerDuty vs Better Stack: compare popularity
- PagerDuty vs incident.io: compare popularity
- PagerDuty vs ServiceNow: compare popularity
- Jira Service Management vs Better Stack: compare popularity
- Jira Service Management vs incident.io: compare popularity
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