How popular isincident.io in search?
In August 2026, there were an estimated 6.8K branded searches for incident.io worldwide which is down 44.5% over the last 11 months. incident.io holds 8.2% estimated Share of Search among incident management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
PagerDuty81.3%
Rootly10.4%
incident.io8.2%
FireHydrant0.12%
Squadcast0.04%
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Which incident management platforms compete with incident.io?
Share of Search by month for PagerDuty, Rootly, incident.io. The figures are in the table below the chart.
View monthly share of search table
| Month | PagerDuty | Rootly | incident.io | FireHydrant | Squadcast |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.1% | 12.1% | 0.18% | 0.05% |
| Nov 2025 | 83.6% | 9% | 7.2% | 0.16% | 0.04% |
| Dec 2025 | 80.7% | 10.5% | 8.4% | 0.35% | 0.04% |
| Jan 2026 | 79.8% | 11.4% | 8.3% | 0.41% | 0.05% |
| Feb 2026 | 83% | 9.4% | 7.2% | 0.29% | 0.05% |
| Mar 2026 | 80.6% | 10.6% | 8.4% | 0.34% | 0.06% |
| Apr 2026 | 81.8% | 9.2% | 8.7% | 0.28% | 0.05% |
| May 2026 | 83.8% | 8.9% | 7.1% | 0.11% | 0.04% |
| Jun 2026 | 82.5% | 8.7% | 8.7% | 0.1% | 0.03% |
| Jul 2026 | 82.7% | 8.6% | 8.6% | 0.1% | 0.04% |
| Aug 2026 | 81.3% | 10.4% | 8.2% | 0.12% | 0.04% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 67.5K | -15.3% | -1.3 points | |
| 2, held 2nd | 10.4% | 8.6K | +3.5% | +1.7 points | |
| 3, held 3rd | 8.2% | 6.8K | -18.1% | -0.4 points | |
| 4, held 4th | 0.12% | 100 | 0% | 0 points | |
| 5, held 5th | 0.04% | 30 | -25% | 0 points |
81.3%
held 1st · 67.5K estimated branded searches · -15.3% vs prior month · -1.3 points
2.
Rootly10.4%
held 2nd · 8.6K estimated branded searches · +3.5% vs prior month · +1.7 points
8.2%
held 3rd · 6.8K estimated branded searches · -18.1% vs prior month · -0.4 points
0.12%
held 4th · 100 estimated branded searches · 0% vs prior month · 0 points
0.04%
held 5th · 30 estimated branded searches · -25% vs prior month · 0 points
Compare search popularity between incident.io and its closest rivals
How has branded search demand for incident.io changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for incident.io worldwide fell from 12.2K to 6.8K.
- Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide decreased from 12.1% to 8.2%.
- Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide peaked at 12.1% in October 2025 and was lowest at 7.1% in May 2026.
- Across the 11 months ending August 2026, incident.io fell from 2nd to 3rd among incident management platforms worldwide.
How did search popularity change for incident management platforms worldwide in August 2026?
5 changes
In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.
In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%.
Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.
Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.
Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.
How is incident.io measured?
Brandwave collects information about searches that people make online using incident.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- incident io
- incident.io
- incident.io app
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Is incident.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.