incident.io vs Rootly:Which is more popular by branded search?
In August 2026, Rootly had more branded searches than incident.io among incident management platforms worldwide. Rootly was estimated to have 8.6K branded searches compared to incident.io’s 6.8K, and held a 10.4% Share of Search versus incident.io’s 8.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, incident.io or Rootly?
Compare services and tools used to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rootly, incident.io. The figures are in the table below the chart.
View monthly share of search table
| Month | PagerDuty | Rootly | incident.io | FireHydrant | Squadcast |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.1% | 12.1% | 0.18% | 0.05% |
| Nov 2025 | 83.6% | 9% | 7.2% | 0.16% | 0.04% |
| Dec 2025 | 80.7% | 10.5% | 8.4% | 0.35% | 0.04% |
| Jan 2026 | 79.8% | 11.4% | 8.3% | 0.41% | 0.05% |
| Feb 2026 | 83% | 9.4% | 7.2% | 0.29% | 0.05% |
| Mar 2026 | 80.6% | 10.6% | 8.4% | 0.34% | 0.06% |
| Apr 2026 | 81.8% | 9.2% | 8.7% | 0.28% | 0.05% |
| May 2026 | 83.8% | 8.9% | 7.1% | 0.11% | 0.04% |
| Jun 2026 | 82.5% | 8.7% | 8.7% | 0.1% | 0.03% |
| Jul 2026 | 82.7% | 8.6% | 8.6% | 0.1% | 0.04% |
| Aug 2026 | 81.3% | 10.4% | 8.2% | 0.12% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the incident.io and Rootly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Rootly took it in November 2025.
- Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide moved from 12.1% to 8.2%, and its estimated monthly branded searches moved from 12.2K to 6.8K.
- Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide moved from 9.1% to 10.4%, and its estimated monthly branded searches moved from 9.1K to 8.6K.
How did search popularity change for incident management platforms worldwide in August 2026?
2 changes
In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.
Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using incident.io’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
incident.io
3 branded search terms
- incident io
- incident.io
- incident.io app
Rootly
4 branded search terms
- rootly
- rootly app
- rootly com
- rootly incident management
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