How popular isRootly in search?
In August 2026, there were an estimated 8.6K branded searches for Rootly worldwide which is down 5.8% over the last 11 months. Rootly holds 10.4% estimated Share of Search among incident management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
PagerDuty81.3%
Rootly10.4%
incident.io8.2%
FireHydrant0.12%
Squadcast0.04%
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Which incident management platforms compete with Rootly?
Share of Search by month for PagerDuty, Rootly, incident.io. The figures are in the table below the chart.
View monthly share of search table
| Month | PagerDuty | Rootly | incident.io | FireHydrant | Squadcast |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.1% | 12.1% | 0.18% | 0.05% |
| Nov 2025 | 83.6% | 9% | 7.2% | 0.16% | 0.04% |
| Dec 2025 | 80.7% | 10.5% | 8.4% | 0.35% | 0.04% |
| Jan 2026 | 79.8% | 11.4% | 8.3% | 0.41% | 0.05% |
| Feb 2026 | 83% | 9.4% | 7.2% | 0.29% | 0.05% |
| Mar 2026 | 80.6% | 10.6% | 8.4% | 0.34% | 0.06% |
| Apr 2026 | 81.8% | 9.2% | 8.7% | 0.28% | 0.05% |
| May 2026 | 83.8% | 8.9% | 7.1% | 0.11% | 0.04% |
| Jun 2026 | 82.5% | 8.7% | 8.7% | 0.1% | 0.03% |
| Jul 2026 | 82.7% | 8.6% | 8.6% | 0.1% | 0.04% |
| Aug 2026 | 81.3% | 10.4% | 8.2% | 0.12% | 0.04% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 67.5K | -15.3% | -1.3 points | |
| 2, held 2nd | 10.4% | 8.6K | +3.5% | +1.7 points | |
| 3, held 3rd | 8.2% | 6.8K | -18.1% | -0.4 points | |
| 4, held 4th | 0.12% | 100 | 0% | 0 points | |
| 5, held 5th | 0.04% | 30 | -25% | 0 points |
81.3%
held 1st · 67.5K estimated branded searches · -15.3% vs prior month · -1.3 points
2.
Rootly10.4%
held 2nd · 8.6K estimated branded searches · +3.5% vs prior month · +1.7 points
8.2%
held 3rd · 6.8K estimated branded searches · -18.1% vs prior month · -0.4 points
0.12%
held 4th · 100 estimated branded searches · 0% vs prior month · 0 points
0.04%
held 5th · 30 estimated branded searches · -25% vs prior month · 0 points
Compare search popularity between Rootly and its closest rivals
How has branded search demand for Rootly changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rootly worldwide fell from 9.1K to 8.6K.
- Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide increased from 9.1% to 10.4%.
- Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide peaked at 11.4% in January 2026 and was lowest at 8.6% in July 2026.
- Across the 11 months ending August 2026, Rootly rose from 3rd to 2nd among incident management platforms worldwide.
How did search popularity change for incident management platforms worldwide in August 2026?
5 changes
In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.
In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%.
Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.
Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.
Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.
How is Rootly measured?
Brandwave collects information about searches that people make online using Rootly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- rootly
- rootly app
- rootly com
- rootly incident management
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Is Rootly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.