Brandwave

How popular isRootly?

In September 2026, people searched for Rootly by name about 6,720 times worldwide, about the same as the previous year. These searches made up 7.6% of all global on-call management platform searches, placing Rootly fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about on-call management platforms, Rootly appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Rootly is the fifth most searched of 9 competitors and the third most recommended in AI answers.

  1. Jira Service ManagementShare of searches 38.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Better StackShare of searches 16.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. OpsgenieShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. incident.ioShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. RootlyShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top on-call management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rootly is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. incident.io2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. FireHydrant5th
  6. Grafana IRM6th
  7. Better Stack7th
  8. Opsgenie8th
  9. xMatters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rootly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana IRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Service Management2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opsgenie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about on-call management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which on-call management platforms compete with Rootly?

Rootly against on-call management platforms worldwide, by month

Share of searches by month for Jira Service Management, Better Stack, Opsgenie, incident.io, Rootly, xMatters, Grafana IRM. The figures are in the table below the chart.

View monthly share of searches table
MonthJira Service ManagementBetter StackOpsgenieincident.ioRootlyxMattersGrafana IRMFireHydrantPagerDuty
Oct 202533.9%8.2%27.5%12.3%6.8%6.7%4.3%0.17%0.01%
Nov 202538.6%9.4%25.8%7.7%6.4%7.7%4.3%0.16%0.01%
Dec 202534.9%10.2%28.1%8.3%7%6.8%4.3%0.33%0.01%
Jan 202637.3%11.1%24.8%7.4%7.6%7.4%4.1%0.36%0.01%
Feb 202637.7%11.2%25.2%7.5%7.8%6.1%4.2%0.29%0.01%
Mar 202634.9%12.7%23.2%8.5%8.8%6.9%4.7%0.33%0.02%
Apr 202637.2%13.5%20.2%9.1%7.6%7.4%4.7%0.29%0.01%
May 202637.4%16.6%20.3%7.4%7.6%6.1%4.5%0.1%0.01%
Jun 202638.3%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Jul 202638.4%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Aug 202635.2%18.7%18.7%8.3%8.5%6.8%3.7%0.11%0.01%
Sep 202638.6%16.8%16.8%9.2%7.6%7.5%3.3%0.08%0.01%

  1. 1.Jira Service Management

    38.6%

    Held 1st. 33.9K estimated branded searches, +21.7% vs prior month. Share +3.4 points.

  2. 2.Better Stack

    16.8%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Opsgenie

    16.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.incident.io

    9.2%

    Moved from 5th to 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  5. 5.Rootly

    7.6%

    Moved from 4th to 5th. 6.7K estimated branded searches, +0.15% vs prior month. Share -0.8 points.

  6. 6.xMatters

    7.5%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  7. 7.Grafana IRM

    3.3%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.FireHydrant

    0.08%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  9. 9.PagerDuty

    0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rootly and its closest rivals

Every comparison with Rootly

11 comparisons

How has branded search demand for Rootly changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rootly worldwide held steady at 6.7K.
  • Across the 12 months ending September 2026, Rootly’s share of searches among on-call management platforms worldwide increased from 6.8% to 7.6%.
  • Across the 12 months ending September 2026, Rootly’s share of searches among on-call management platforms worldwide peaked at 8.8% in March 2026 and was lowest at 6.4% in November 2025.

How did search popularity change for on-call management platforms worldwide in September 2026?

6 changes

  1. In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches.

  2. In September 2026, Jira Service Management gained share of searches among on-call management platforms worldwide, from 35.2% to 38.6%.

  3. In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%.

  4. In September 2026, Better Stack lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.

  5. In September 2026, Opsgenie lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.

  6. In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%.

How are Rootly’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rootly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rootly
  • rootly app
  • rootly incident management

Do you work for Rootly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rootly compete?

Rootly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Incident management platforms6th of 84.4%Show ranking
Alerting platforms4th of 95.4%Show ranking
On-call management platforms5th of 97.6%Shown above
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