Rootly vs ServiceNow:Which is searched more?
In September 2026, ServiceNow had more branded searches than Rootly among incident management platforms worldwide. ServiceNow had about 8,100 branded searches, while Rootly had 6,720. ServiceNow made up 5.3% of all incident management platform searches we track, and Rootly accounted for 4.4%. These are worldwide searches for English-language branded terms.
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Is Rootly or ServiceNow more popular in search?
Compare services and tools used to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ServiceNow, Rootly. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Jira Service Management | Better Stack | incident.io | ServiceNow | Rootly | FireHydrant | Squadcast |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.2% | 5.4% | 8.2% | 6.6% | 4.5% | 0.11% | 0.03% |
| Nov 2025 | 55.8% | 23.7% | 5.8% | 4.8% | 5.8% | 3.9% | 0.1% | 0.02% |
| Dec 2025 | 53.6% | 22.5% | 6.7% | 5.6% | 6.7% | 4.6% | 0.22% | 0.02% |
| Jan 2026 | 48.9% | 25.4% | 7.6% | 5.1% | 7.6% | 5.2% | 0.25% | 0.02% |
| Feb 2026 | 53.6% | 23% | 6.9% | 4.7% | 6.9% | 4.8% | 0.18% | 0.03% |
| Mar 2026 | 51.4% | 21.6% | 7.9% | 5.4% | 7.9% | 5.5% | 0.21% | 0.03% |
| Apr 2026 | 51.7% | 22% | 8% | 5.5% | 8% | 4.5% | 0.17% | 0.03% |
| May 2026 | 51.7% | 21.7% | 9.7% | 4.4% | 7.9% | 4.5% | 0.06% | 0.02% |
| Jun 2026 | 52% | 21.9% | 8% | 5.5% | 8% | 4.5% | 0.06% | 0.01% |
| Jul 2026 | 52.4% | 21.8% | 8% | 5.4% | 8% | 4.4% | 0.06% | 0.02% |
| Aug 2026 | 49.9% | 20.1% | 11% | 5% | 9% | 5% | 0.07% | 0.01% |
| Sep 2026 | 53.2% | 21.8% | 9.7% | 5.4% | 5.3% | 4.4% | 0.05% | 0.02% |
How has the Rootly and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Rootly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms worldwide moved from 4.5% to 4.4%, and its estimated monthly branded searches held steady at 6.7K.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among incident management platforms worldwide moved from 6.6% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for incident management platforms worldwide in September 2026?
2 changes
In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%.
In September 2026, Rootly lost share of searches among incident management platforms worldwide, from 5% to 4.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rootly’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rootly
3 branded search terms
- rootly
- rootly app
- rootly incident management
ServiceNow
1 branded search term
- servicenow itsm
Other head-to-heads among incident management platforms
PagerDuty vs Jira Service Management: compare search popularity
PagerDuty vs Better Stack: compare search popularity
PagerDuty vs incident.io: compare search popularity- PagerDuty vs ServiceNow: compare search popularity
- Jira Service Management vs Better Stack: compare search popularity
- Jira Service Management vs incident.io: compare search popularity
Put your own brand in this comparison
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