Brandwave

Better Stack vs Rootly:Which is more popular?

In September 2026, Better Stack had more branded searches than Rootly among incident management platforms worldwide. Better Stack had about 14,800 branded searches, while Rootly had 6,720. Better Stack made up 9.7% of all incident management platform searches we track, and Rootly accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about incident management platforms, Rootly appeared in all five answers and Better Stack in two. Rootly was mentioned before Better Stack in every answer.

Among incident management platforms worldwide in September 2026

Who do people search for more?

Better Stack, about 2 searches for every 1 for Rootly

Better Stack 14.8K searchesRootly 6.7K searches

Who does AI mention more?

Rootly, mentioned in every answer we collected

Rootly in 5 of 5Better Stack in 2 of 5

Who does AI recommend more?

Rootly, named ahead of Better Stack in every answer

Rootly first in 5Better Stack never first

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rootly appeared in all five answers. Better Stack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rootly was listed before Better Stack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. incident.io1st
  2. PagerDuty2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. ServiceNow5th
  6. Better Stack6th
  7. FireHydrant7th
  8. Squadcast8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about incident management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Better Stack or Rootly more popular in search?

This chart shows how often people search Google for Better Stack and Rootly by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from English-language searches worldwide.

Better Stack and Rootly among incident management platforms worldwide, by month

Share of searches by month for Better Stack, Rootly. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyJira Service ManagementBetter Stackincident.ioServiceNowRootlyFireHydrantSquadcast
Oct 202552.8%22.2%5.4%8.2%6.6%4.5%0.11%0.03%
Nov 202555.8%23.7%5.8%4.8%5.8%3.9%0.1%0.02%
Dec 202553.6%22.5%6.7%5.6%6.7%4.6%0.22%0.02%
Jan 202648.9%25.4%7.6%5.1%7.6%5.2%0.25%0.02%
Feb 202653.6%23%6.9%4.7%6.9%4.8%0.18%0.03%
Mar 202651.4%21.6%7.9%5.4%7.9%5.5%0.21%0.03%
Apr 202651.7%22%8%5.5%8%4.5%0.17%0.03%
May 202651.7%21.7%9.7%4.4%7.9%4.5%0.06%0.02%
Jun 202652%21.9%8%5.5%8%4.5%0.06%0.01%
Jul 202652.4%21.8%8%5.4%8%4.4%0.06%0.02%
Aug 202649.9%20.1%11%5%9%5%0.07%0.01%
Sep 202653.2%21.8%9.7%5.4%5.3%4.4%0.05%0.02%

How has the Better Stack and Rootly comparison changed over the last 12 months?

3 findings

How did search popularity change for incident management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Better Stack lost share of searches among incident management platforms worldwide, from 11% to 9.7%.

  2. In September 2026, Rootly lost share of searches among incident management platforms worldwide, from 5% to 4.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Better Stack’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Better Stack

1 branded search term

  • better stack

Rootly

3 branded search terms

  • rootly
  • rootly app
  • rootly incident management

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

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