How popular isRootly?
In September 2026, people searched for Rootly by name about 6,720 times worldwide, about the same as the previous year. These searches made up 5.4% of all global alerting platform searches, placing Rootly fourth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about alerting platforms, Rootly appeared in two of the five answers and was the sixth most recommended of the nine.
Rootly is the fourth most searched of 9 competitors and the sixth most recommended in AI answers.
PagerDutyShare of searches 60.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Better StackShare of searches 12.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
OpsgenieShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RootlyShare of searches 5.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
xMattersShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top alerting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rootly is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PagerDuty1st
incident.io2nd
Grafana IRM3rd- Opsgenie4th
- Better Stack5th
- Rootly6th
AlertOps7th- xMatters–
Splunk On-Call–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alerting platforms
5 answers
Asked ChatGPT
“Which alerting platform should I use?”
Asked ChatGPT
“What are the best alerting platforms?”
Asked ChatGPT
“What's the best alerting platform for a small engineering team?”
Searched Google, AI Overview
“alerting platforms”
Searched Google, AI Overview
“on call alerting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which alerting platforms compete with Rootly?
Share of searches by month for PagerDuty, Better Stack, Opsgenie, Rootly, xMatters, Grafana IRM. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Better Stack | Opsgenie | Rootly | xMatters | Grafana IRM | AlertOps | Splunk On-Call | incident.io |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 6.2% | 20.7% | 5.1% | 5.1% | 3.2% | 1.8% | 1.2% | 0.07% |
| Nov 2025 | 60% | 6.6% | 18% | 4.4% | 5.4% | 3% | 1.5% | 1.1% | 0.06% |
| Dec 2025 | 55.9% | 7.5% | 20.5% | 5% | 5% | 3.1% | 1.8% | 1.2% | 0.1% |
| Jan 2026 | 53.8% | 8.8% | 19.7% | 5.9% | 5.9% | 3.3% | 1.7% | 0.89% | 0.08% |
| Feb 2026 | 59.4% | 8% | 17.8% | 5.3% | 4.3% | 3% | 1.3% | 0.8% | 0.09% |
| Mar 2026 | 56.7% | 9.3% | 17% | 6.2% | 5.1% | 3.4% | 1.2% | 1% | 0.11% |
| Apr 2026 | 59.5% | 9.7% | 14.6% | 5.3% | 5.3% | 3.4% | 1.3% | 0.8% | 0.14% |
| May 2026 | 58.9% | 11.8% | 14.4% | 5.3% | 4.3% | 3.2% | 1.3% | 0.8% | 0.09% |
| Jun 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Jul 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Aug 2026 | 56.1% | 13.7% | 13.7% | 6.1% | 5% | 2.7% | 1.5% | 0.93% | 0.16% |
| Sep 2026 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 1.5% | 0.72% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 74K | +22.3% | +4.2 points | |
| 2, held 2nd | 12.1% | 14.8K | 0% | -1.7 points | |
| 3, held 3rd | 12.1% | 14.8K | 0% | -1.7 points | |
| 4, held 4th | 5.4% | 6.6K | 0% | -0.7 points | |
| 5, held 5th | 5.4% | 6.6K | +22.2% | +0.4 points | |
| 6, held 6th | 2.4% | 2.9K | 0% | -0.3 points | |
| 7, held 7th | 1.5% | 1.9K | +18.8% | +0.1 points | |
| 8, held 8th | 0.72% | 880 | -12% | -0.2 points | |
| 9, held 9th | 0.11% | 140 | -17.6% | 0 points |
60.3%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.2 points.
12.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
Opsgenie12.1%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.
Rootly5.4%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
xMatters5.4%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
2.4%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
AlertOps1.5%
Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
0.72%
Held 8th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.
0.11%
Held 9th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Compare popularity between Rootly and its closest rivals
Every comparison with Rootly
11 comparisons
How has branded search demand for Rootly changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rootly worldwide held steady at 6.7K.
- Across the 12 months ending September 2026, Rootly’s share of searches among alerting platforms worldwide peaked at 6.2% in March 2026 and was lowest at 4.4% in November 2025.
How did search popularity change for alerting platforms worldwide in September 2026?
6 changes
In September 2026, PagerDuty gained share of searches among alerting platforms worldwide, from 56.1% to 60.3%.
In September 2026, Better Stack lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.
In September 2026, Opsgenie lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.
In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%.
Estimated monthly branded searches for incident.io worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026.
Estimated monthly branded searches for Splunk On-Call worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.
How are Rootly’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rootly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rootly
- rootly app
- rootly incident management
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Where does Rootly compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Incident management platforms | 6th of 8 | 4.4% | Show ranking |
| Alerting platforms | 4th of 9 | 5.4% | Shown above |
| On-call management platforms | 5th of 9 | 7.6% | Show ranking |
Is Rootly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.