Rootly vs Squadcast:Which is more popular by branded search?
In August 2026, Rootly had more branded searches than Squadcast among incident management platforms worldwide. Rootly was estimated to have 8.6K branded searches compared to Squadcast’s 30, and held a 10.4% Share of Search versus Squadcast’s 0.04%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Rootly vs Squadcast and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Rootly or Squadcast?
Compare services and tools used to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rootly, Squadcast. The figures are in the table below the chart.
View monthly share of search table
| Month | PagerDuty | Rootly | incident.io | FireHydrant | Squadcast |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9.1% | 12.1% | 0.18% | 0.05% |
| Nov 2025 | 83.6% | 9% | 7.2% | 0.16% | 0.04% |
| Dec 2025 | 80.7% | 10.5% | 8.4% | 0.35% | 0.04% |
| Jan 2026 | 79.8% | 11.4% | 8.3% | 0.41% | 0.05% |
| Feb 2026 | 83% | 9.4% | 7.2% | 0.29% | 0.05% |
| Mar 2026 | 80.6% | 10.6% | 8.4% | 0.34% | 0.06% |
| Apr 2026 | 81.8% | 9.2% | 8.7% | 0.28% | 0.05% |
| May 2026 | 83.8% | 8.9% | 7.1% | 0.11% | 0.04% |
| Jun 2026 | 82.5% | 8.7% | 8.7% | 0.1% | 0.03% |
| Jul 2026 | 82.7% | 8.6% | 8.6% | 0.1% | 0.04% |
| Aug 2026 | 81.3% | 10.4% | 8.2% | 0.12% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Rootly and Squadcast comparison changed over the last 12 months?
3 findings
- Rootly was ahead of Squadcast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide moved from 9.1% to 10.4%, and its estimated monthly branded searches moved from 9.1K to 8.6K.
- Across the 11 months ending August 2026, Squadcast’s estimated Share of Search among incident management platforms worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for incident management platforms worldwide in August 2026?
2 changes
In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.
Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rootly’s and Squadcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.