Rootly vs xMatters:Which is searched more?
In September 2026, Rootly and xMatters were level in searches among alerting platforms worldwide, with an estimated 6.6K branded searches each, at 5.4% of the total each. These are worldwide searches for English-language branded terms.
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Is Rootly or xMatters more popular in search?
Compare the alerting platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rootly, xMatters. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Better Stack | Opsgenie | Rootly | xMatters | Grafana IRM | AlertOps | Splunk On-Call | incident.io |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 6.2% | 20.7% | 5.1% | 5.1% | 3.2% | 1.8% | 1.2% | 0.07% |
| Nov 2025 | 60% | 6.6% | 18% | 4.4% | 5.4% | 3% | 1.5% | 1.1% | 0.06% |
| Dec 2025 | 55.9% | 7.5% | 20.5% | 5% | 5% | 3.1% | 1.8% | 1.2% | 0.1% |
| Jan 2026 | 53.8% | 8.8% | 19.7% | 5.9% | 5.9% | 3.3% | 1.7% | 0.89% | 0.08% |
| Feb 2026 | 59.4% | 8% | 17.8% | 5.3% | 4.3% | 3% | 1.3% | 0.8% | 0.09% |
| Mar 2026 | 56.7% | 9.3% | 17% | 6.2% | 5.1% | 3.4% | 1.2% | 1% | 0.11% |
| Apr 2026 | 59.5% | 9.7% | 14.6% | 5.3% | 5.3% | 3.4% | 1.3% | 0.8% | 0.14% |
| May 2026 | 58.9% | 11.8% | 14.4% | 5.3% | 4.3% | 3.2% | 1.3% | 0.8% | 0.09% |
| Jun 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Jul 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Aug 2026 | 56.1% | 13.7% | 13.7% | 6.1% | 5% | 2.7% | 1.5% | 0.93% | 0.16% |
| Sep 2026 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 1.5% | 0.72% | 0.11% |
How has the Rootly and xMatters comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Rootly took it in February 2026.
- Across the 12 months ending September 2026, Rootly’s share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, xMatters’ share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for alerting platforms worldwide in September 2026?
1 change
In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rootly’s and xMatters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among alerting platforms
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