Brandwave

On-call management platforms:Which brands are most popular in search?

In August 2026, PagerDuty was the most searched among on-call management platforms worldwide, with an estimated 67.5K branded searches and 71.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PagerDuty71.4%
  2. Opsgenie15.6%
  3. incident.io7.2%
  4. xMatters5.7%
  5. FireHydrant0.11%

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Share of SearchLeaderboard

Compare the tools used to run on-call rotations and escalations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among on-call management platforms worldwide, by month

Share of Search by month for PagerDuty, Opsgenie, incident.io, xMatters. The figures are in the table below the chart.

View monthly share of search table
MonthPagerDutyOpsgenieincident.ioxMattersFireHydrant
Oct 202563.1%21.7%9.8%5.3%0.14%
Nov 202568.6%19.5%5.9%5.8%0.13%
Dec 202565.1%22.4%6.8%5.5%0.28%
Jan 202664.1%22.3%6.7%6.6%0.33%
Feb 202669.1%19.8%6%4.8%0.24%
Mar 202667.8%19.1%7.1%5.7%0.28%
Apr 202670.1%16.3%7.4%5.9%0.24%
May 202672.2%16.6%6.2%5%0.09%
Jun 202671.2%16.4%7.5%4.9%0.09%
Jul 202671.4%16.2%7.4%4.8%0.09%
Aug 202671.4%15.6%7.2%5.7%0.11%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.PagerDuty

    71.4%

    Held 1st. 67.5K estimated branded searches, -15.3% vs prior month. Share -0.1 points.

  2. 2.Opsgenie

    15.6%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.incident.io

    7.2%

    Held 3rd. 6.8K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  4. 4.xMatters

    5.7%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.FireHydrant

    0.11%

    Held 5th. 100 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among on-call management platforms worldwide?

In August 2026, PagerDuty was the most searched among on-call management platforms worldwide, with an estimated 67.5K branded searches and 71.4% estimated Share of Search within this set. Opsgenie is in 2nd place, 55.7 percentage points behind at 15.6% Share of Search.

Global on-call management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PagerDuty63.1% → 71.4%72.2%May 202663.1%Oct 20251st
Opsgenie21.7% → 15.6%22.4%Dec 202515.6%Aug 20262nd
incident.io9.8% → 7.2%9.8%Oct 20255.9%Nov 20253rd
xMatters5.3% → 5.7%6.6%Jan 20264.8%Feb 20264th
FireHydrant0.14% → 0.11%0.33%Jan 20260.09%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among on-call management platforms worldwide increased from 63.1% to 71.4%.
  • Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among on-call management platforms worldwide decreased from 21.7% to 15.6%.
  • Across the 11 months ending August 2026, incident.io’s estimated Share of Search among on-call management platforms worldwide decreased from 9.8% to 7.2%.
  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among on-call management platforms worldwide peaked at 72.2% in May 2026 and was lowest at 63.1% in October 2025.
  • Across the 11 months ending August 2026, Opsgenie’s estimated Share of Search among on-call management platforms worldwide peaked at 22.4% in December 2025 and was lowest at 15.6% in August 2026.
  • Across the 11 months ending August 2026, incident.io’s estimated Share of Search among on-call management platforms worldwide peaked at 9.8% in October 2025 and was lowest at 5.9% in November 2025.
  • Across the 11 months ending August 2026, xMatters’ estimated Share of Search among on-call management platforms worldwide peaked at 6.6% in January 2026 and was lowest at 4.8% in February 2026.
  • Across the 11 months ending August 2026, xMatters and FireHydrant held steady: their estimated Share of Search among on-call management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for on-call management platforms worldwide in August 2026?

  1. In August 2026, xMatters gained estimated Share of Search among on-call management platforms worldwide, from 4.8% to 5.7%.

  2. In August 2026, Opsgenie lost estimated Share of Search among on-call management platforms worldwide, from 16.2% to 15.6%.

  3. Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.

  4. Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

  5. Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026.

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