How popular isBetter Stack?
In September 2026, people searched for Better Stack by name about 30,000 times worldwide, a 64.4% increase from the previous year. These searches made up 16.8% of all global on-call management platform searches, placing Better Stack second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about on-call management platforms, Better Stack appeared in two of the five answers and was the seventh most recommended of the nine.
Better Stack is the second most searched of 9 competitors and the seventh most recommended in AI answers.
Jira Service ManagementShare of searches 38.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Better StackShare of searches 16.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th- OpsgenieShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
incident.ioShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RootlyShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top on-call management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Better Stack is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PagerDuty1st- incident.io2nd
- Rootly3rd
- Jira Service Management4th
FireHydrant5th
Grafana IRM6th- Better Stack7th
- Opsgenie8th
xMatters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rootly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grafana IRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FireHydrant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jira Service Management2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opsgenie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about on-call management platforms
5 answers
Asked ChatGPT
“Which on-call management platform should I use?”
Asked ChatGPT
“What are the best on-call management platforms?”
Asked ChatGPT
“What's the best on-call management platform for incident response?”
Searched Google, AI Overview
“incident management tool”
Searched Google, AI Overview
“on call scheduling”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which on-call management platforms compete with Better Stack?
Share of searches by month for Jira Service Management, Better Stack, Opsgenie, incident.io, Rootly, xMatters, Grafana IRM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jira Service Management | Better Stack | Opsgenie | incident.io | Rootly | xMatters | Grafana IRM | FireHydrant | PagerDuty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 8.2% | 27.5% | 12.3% | 6.8% | 6.7% | 4.3% | 0.17% | 0.01% |
| Nov 2025 | 38.6% | 9.4% | 25.8% | 7.7% | 6.4% | 7.7% | 4.3% | 0.16% | 0.01% |
| Dec 2025 | 34.9% | 10.2% | 28.1% | 8.3% | 7% | 6.8% | 4.3% | 0.33% | 0.01% |
| Jan 2026 | 37.3% | 11.1% | 24.8% | 7.4% | 7.6% | 7.4% | 4.1% | 0.36% | 0.01% |
| Feb 2026 | 37.7% | 11.2% | 25.2% | 7.5% | 7.8% | 6.1% | 4.2% | 0.29% | 0.01% |
| Mar 2026 | 34.9% | 12.7% | 23.2% | 8.5% | 8.8% | 6.9% | 4.7% | 0.33% | 0.02% |
| Apr 2026 | 37.2% | 13.5% | 20.2% | 9.1% | 7.6% | 7.4% | 4.7% | 0.29% | 0.01% |
| May 2026 | 37.4% | 16.6% | 20.3% | 7.4% | 7.6% | 6.1% | 4.5% | 0.1% | 0.01% |
| Jun 2026 | 38.3% | 13.9% | 20.8% | 9.3% | 7.7% | 6.2% | 3.7% | 0.1% | 0.01% |
| Jul 2026 | 38.4% | 13.9% | 20.8% | 9.3% | 7.7% | 6.2% | 3.7% | 0.1% | 0.01% |
| Aug 2026 | 35.2% | 18.7% | 18.7% | 8.3% | 8.5% | 6.8% | 3.7% | 0.11% | 0.01% |
| Sep 2026 | 38.6% | 16.8% | 16.8% | 9.2% | 7.6% | 7.5% | 3.3% | 0.08% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.6% | 33.9K | +21.7% | +3.4 points | |
| 2, held 2nd | 16.8% | 14.8K | 0% | -1.9 points | |
| 3, held 3rd | 16.8% | 14.8K | 0% | -1.9 points | |
| 4, moved from 5th to 4th | 9.2% | 8.1K | +22.7% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.6% | 6.7K | +0.15% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.5% | 6.6K | +22.2% | +0.7 points | |
| 7, held 7th | 3.3% | 2.9K | 0% | -0.4 points | |
| 8, held 8th | 0.08% | 70 | -22.2% | 0 points | |
| 9, held 9th | 0.01% | 10 | 0% | 0 points |
38.6%
Held 1st. 33.9K estimated branded searches, +21.7% vs prior month. Share +3.4 points.
16.8%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.
3.
Opsgenie16.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.
9.2%
Moved from 5th to 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
5.
Rootly7.6%
Moved from 4th to 5th. 6.7K estimated branded searches, +0.15% vs prior month. Share -0.8 points.
6.
xMatters7.5%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
3.3%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.08%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
0.01%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Better Stack and its closest rivals
Every comparison with Better Stack
33 comparisons
- Better Stack vs UptimeRobot
- Better Stack vs Pingdom
- Better Stack vs Datadog
- Better Stack vs Dynatrace
- Better Stack vs Graylog
- Better Stack vs Jira Service Management
- Better Stack vs New Relic
- Better Stack vs Opsgenie
- Better Stack vs PagerDuty
- Better Stack vs Papertrail
- Better Stack vs Splunk
- Better Stack vs Sumo Logic
- Better Stack vs incident.io
- Atlassian Statuspage vs Better Stack
- Better Stack vs ServiceNow
- Better Stack vs Rootly
- Better Stack vs xMatters
- Better Stack vs Checkly
- Better Stack vs StatusCake
- Better Stack vs Instatus
- Better Stack vs Elastic
- Better Stack vs OpenStatus
- Better Stack vs Grafana IRM
- Better Stack vs Catchpoint
- AlertOps vs Better Stack
- Better Stack vs Loggly
- Better Stack vs Splunk On-Call
- Better Stack vs StatusHub
- Better Stack vs Datadog Synthetics
- Better Stack vs Status.io
- Better Stack vs Statuspal
- Better Stack vs Grafana Cloud Synthetic Monitoring
- Better Stack vs FireHydrant
How has branded search demand for Better Stack changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Better Stack worldwide rose from 18.2K to 29.9K.
- Across the 12 months ending September 2026, Better Stack’s share of searches among on-call management platforms worldwide increased from 8.2% to 16.8%.
- Across the 12 months ending September 2026, Better Stack’s share of searches among on-call management platforms worldwide peaked at 18.7% in August 2026 and was lowest at 8.2% in October 2025.
- Across the 12 months ending September 2026, Better Stack rose from 4th to 2nd among on-call management platforms worldwide.
How did search popularity change for on-call management platforms worldwide in September 2026?
6 changes
In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches.
In September 2026, Jira Service Management gained share of searches among on-call management platforms worldwide, from 35.2% to 38.6%.
In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%.
In September 2026, Better Stack lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.
In September 2026, Opsgenie lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.
In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%.
How are Better Stack’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Better Stack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- better stack
- better stack app
- better stack uptime
- betterstack
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Where does Better Stack compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Log management platforms | 7th of 10 | 2.4% | Show ranking |
| Uptime monitoring tools | 2nd of 6 | 18.9% | Show ranking |
| Incident management platforms | 3rd of 8 | 9.7% | Show ranking |
| Alerting platforms | 2nd of 9 | 12.1% | Show ranking |
| Synthetic monitoring platforms | 3rd of 7 | 12.8% | Show ranking |
| On-call management platforms | 2nd of 9 | 16.8% | Shown above |
| Service status page platforms | 2nd of 7 | 20.2% | Show ranking |
Is Better Stack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.