Brandwave

How popular isBetter Stack?

In September 2026, people searched for Better Stack by name about 30,000 times worldwide, a 64.4% increase from the previous year. These searches made up 12.1% of all global alerting platform searches, placing Better Stack second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about alerting platforms, Better Stack appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Better Stack is the second most searched of 9 competitors and the fifth most recommended in AI answers.

  1. PagerDutyShare of searches 60.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Better StackShare of searches 12.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. OpsgenieShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. RootlyShare of searches 5.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. xMattersShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top alerting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Better Stack is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. incident.io2nd
  3. Grafana IRM3rd
  4. Opsgenie4th
  5. Better Stack5th
  6. Rootly6th
  7. AlertOps7th
  8. xMatters–
  9. Splunk On-Call–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alerting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which alerting platforms compete with Better Stack?

Better Stack against alerting platforms worldwide, by month

Share of searches by month for PagerDuty, Better Stack, Opsgenie, Rootly, xMatters, Grafana IRM. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyBetter StackOpsgenieRootlyxMattersGrafana IRMAlertOpsSplunk On-Callincident.io
Oct 202556.6%6.2%20.7%5.1%5.1%3.2%1.8%1.2%0.07%
Nov 202560%6.6%18%4.4%5.4%3%1.5%1.1%0.06%
Dec 202555.9%7.5%20.5%5%5%3.1%1.8%1.2%0.1%
Jan 202653.8%8.8%19.7%5.9%5.9%3.3%1.7%0.89%0.08%
Feb 202659.4%8%17.8%5.3%4.3%3%1.3%0.8%0.09%
Mar 202656.7%9.3%17%6.2%5.1%3.4%1.2%1%0.11%
Apr 202659.5%9.7%14.6%5.3%5.3%3.4%1.3%0.8%0.14%
May 202658.9%11.8%14.4%5.3%4.3%3.2%1.3%0.8%0.09%
Jun 202660.6%9.9%14.8%5.4%4.4%2.6%1.3%0.82%0.14%
Jul 202660.6%9.9%14.8%5.4%4.4%2.6%1.3%0.82%0.14%
Aug 202656.1%13.7%13.7%6.1%5%2.7%1.5%0.93%0.16%
Sep 202660.3%12.1%12.1%5.4%5.4%2.4%1.5%0.72%0.11%

  1. 1.PagerDuty

    60.3%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Better Stack

    12.1%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Opsgenie

    12.1%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Rootly

    5.4%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.xMatters

    5.4%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  6. 6.Grafana IRM

    2.4%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.AlertOps

    1.5%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  8. 8.Splunk On-Call

    0.72%

    Held 8th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.

  9. 9.incident.io

    0.11%

    Held 9th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Better Stack and its closest rivals

Every comparison with Better Stack

33 comparisons

How has branded search demand for Better Stack changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Better Stack worldwide rose from 18.2K to 29.9K.
  • Across the 12 months ending September 2026, Better Stack’s share of searches among alerting platforms worldwide increased from 6.2% to 12.1%.
  • Across the 12 months ending September 2026, Better Stack’s share of searches among alerting platforms worldwide peaked at 13.7% in August 2026 and was lowest at 6.2% in October 2025.
  • Across the 12 months ending September 2026, Better Stack rose from 3rd to 2nd among alerting platforms worldwide.

How did search popularity change for alerting platforms worldwide in September 2026?

6 changes

  1. In September 2026, PagerDuty gained share of searches among alerting platforms worldwide, from 56.1% to 60.3%.

  2. In September 2026, Better Stack lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.

  3. In September 2026, Opsgenie lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.

  4. In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%.

  5. Estimated monthly branded searches for incident.io worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  6. Estimated monthly branded searches for Splunk On-Call worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How are Better Stack’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Better Stack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • better stack
  • better stack app
  • better stack uptime
  • betterstack

Do you work for Better Stack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Better Stack compete?

Better Stack is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Log management platforms7th of 102.4%Show ranking
Uptime monitoring tools2nd of 618.9%Show ranking
Incident management platforms3rd of 89.7%Show ranking
Alerting platforms2nd of 912.1%Shown above
Synthetic monitoring platforms3rd of 712.8%Show ranking
On-call management platforms2nd of 916.8%Show ranking
Service status page platforms2nd of 720.2%Show ranking
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