Brandwave

Service status page platforms:Which brands are most popular in search?

In August 2026, Atlassian Statuspage was the most searched among service status page platforms worldwide, with an estimated 50.2K branded searches and 90% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Atlassian Statuspage90%
  2. Instatus6.7%
  3. Status.io1.3%
  4. StatusHub1.3%
  5. Statuspal0.72%

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Share of SearchLeaderboard

Compare services and tools used to publish service availability and incident updates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among service status page platforms worldwide, by month

Share of Search by month for Atlassian Statuspage, Instatus. The figures are in the table below the chart.

View monthly share of search table
MonthAtlassian StatuspageInstatusStatus.ioStatusHubStatuspal
Oct 202594.3%3.7%0.88%0.59%0.5%
Nov 202593.7%4.1%0.98%0.66%0.55%
Dec 202595.1%2.9%0.84%0.69%0.46%
Jan 202693.8%4.1%0.81%0.66%0.67%
Feb 202693.7%4%0.96%0.79%0.53%
Mar 202692.6%4.9%1.1%0.76%0.63%
Apr 202692.7%4.9%0.96%0.78%0.65%
May 202691.8%5.6%1.1%0.89%0.62%
Jun 202691.8%5.8%0.92%0.92%0.62%
Jul 202691.5%5.6%1.1%1.1%0.73%
Aug 202690%6.7%1.3%1.3%0.72%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Atlassian Statuspage

    90%

    held 1st · 50.2K estimated branded searches · 0% vs prior month · -1.5 points

  2. 2.Instatus

    6.7%

    held 2nd · 3.7K estimated branded searches · +20.8% vs prior month · +1.1 points

  3. 3.Status.io

    1.3%

    held 3rd · 720 estimated branded searches · +22% vs prior month · +0.2 points

  4. 4.StatusHub

    1.3%

    held 4th · 720 estimated branded searches · +22% vs prior month · +0.2 points

  5. 5.Statuspal

    0.72%

    held 5th · 400 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among service status page platforms worldwide?

In August 2026, Atlassian Statuspage was the most searched among service status page platforms worldwide, with an estimated 50.2K branded searches and 90% estimated Share of Search within this set. Instatus is in 2nd place, 83.4 percentage points behind at 6.7% Share of Search.

Global service status page platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Atlassian Statuspage94.3% → 90%95.1%Dec 202590%Aug 20261st
Instatus3.7% → 6.7%6.7%Aug 20262.9%Dec 20252nd
Status.io0.88% → 1.3%1.3%Aug 20260.81%Jan 20263rd
StatusHub0.59% → 1.3%1.3%Aug 20260.59%Oct 20254th
Statuspal0.5% → 0.72%0.73%Jul 20260.46%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Atlassian Statuspage’s estimated Share of Search among service status page platforms worldwide decreased from 94.3% to 90%.
  • Across the 11 months ending August 2026, Instatus’ estimated Share of Search among service status page platforms worldwide increased from 3.7% to 6.7%.
  • Across the 11 months ending August 2026, StatusHub’s estimated Share of Search among service status page platforms worldwide increased from 0.59% to 1.3%.
  • Across the 11 months ending August 2026, Atlassian Statuspage’s estimated Share of Search among service status page platforms worldwide peaked at 95.1% in December 2025 and was lowest at 90% in August 2026.
  • Across the 11 months ending August 2026, Instatus’ estimated Share of Search among service status page platforms worldwide peaked at 6.7% in August 2026 and was lowest at 2.9% in December 2025.
  • Across the 11 months ending August 2026, Status.io and Statuspal held steady: their estimated Share of Search among service status page platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for service status page platforms worldwide in August 2026?

  1. In August 2026, Instatus gained estimated Share of Search among service status page platforms worldwide, from 5.6% to 6.7%.

  2. In August 2026, Atlassian Statuspage lost estimated Share of Search among service status page platforms worldwide, from 91.5% to 90%.

  3. Estimated monthly branded searches for StatusHub worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

  4. Estimated monthly branded searches for Statuspal worldwide fell 20% over 11 measured months, from 500 to 400 in August 2026.

  5. Estimated monthly branded searches for Status.io worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

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