Brandwave

How popular isInstatus?

In September 2026, people searched for Instatus by name about 3,630 times worldwide, about the same as the previous year. These searches made up 5% of all global service status page platform searches, placing Instatus third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about service status page platforms, Instatus appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Instatus is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. Atlassian StatuspageShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Better StackShare of searches 20.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. InstatusShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. OpenStatusShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. StatusHubShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top service status page platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instatus appeared in all five answers. Instatus is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Atlassian Statuspage1st
  2. Instatus2nd
  3. Better Stack3rd
  4. OpenStatus4th
  5. Statuspal5th
  6. Status.io6th
  7. StatusHub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Atlassian Statuspage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instatus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenStatus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Status.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Statuspal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StatusHub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about service status page platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which service status page platforms compete with Instatus?

Instatus against service status page platforms worldwide, by month

Share of searches by month for Atlassian Statuspage, Better Stack, Instatus, OpenStatus. The figures are in the table below the chart.

View monthly share of searches table
MonthAtlassian StatuspageBetter StackInstatusOpenStatusStatusHubStatus.ioStatuspal
Oct 202586%7.4%3.4%1.5%0.54%0.8%0.46%
Nov 202584.5%8.2%3.7%1.6%0.6%0.89%0.49%
Dec 202585.5%8.5%2.5%1.7%0.62%0.75%0.42%
Jan 202683.1%9.8%3.6%1.6%0.59%0.71%0.6%
Feb 202681.3%11.5%3.4%1.9%0.68%0.83%0.46%
Mar 202678.1%13.1%4%2.6%0.64%0.95%0.53%
Apr 202677.8%13.5%4.1%2.7%0.66%0.8%0.55%
May 202673.3%17.9%4.4%2.3%0.71%0.87%0.5%
Jun 202674.9%15.4%4.7%3.1%0.75%0.75%0.51%
Jul 202671.9%17.3%4.3%4.2%0.85%0.85%0.57%
Aug 202668.4%20.2%5%4%0.98%0.98%0.54%
Sep 202668.5%20.2%5%4%1.2%0.8%0.45%

  1. 1.Atlassian Statuspage

    68.5%

    Held 1st. 50.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Better Stack

    20.2%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instatus

    5%

    Held 3rd. 3.6K estimated branded searches, -0.82% vs prior month. Share 0 points.

  4. 4.OpenStatus

    4%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.StatusHub

    1.2%

    Moved from 6th to 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Status.io

    0.8%

    Moved from 5th to 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  7. 7.Statuspal

    0.45%

    Held 7th. 330 estimated branded searches, -17.5% vs prior month. Share -0.1 points.

Compare popularity between Instatus and its closest rivals

Every comparison with Instatus

6 comparisons

How has branded search demand for Instatus changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Instatus worldwide held steady, from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Instatus’ share of searches among service status page platforms worldwide increased from 3.4% to 5%.
  • Across the 12 months ending September 2026, Instatus’ share of searches among service status page platforms worldwide peaked at 5% in August 2026 and was lowest at 2.5% in December 2025.

How did search popularity change for service status page platforms worldwide in September 2026?

6 changes

  1. Better Stack’s share of searches among service status page platforms worldwide has gained ground for 3 months in a row, from 15.4% to 20.2% in September 2026.

  2. In September 2026, StatusHub rose from 6th to 5th among service status page platforms worldwide.

  3. In September 2026, Status.io fell from 5th to 6th among service status page platforms worldwide.

  4. Estimated monthly branded searches for OpenStatus worldwide rose 81.3% over 12 measured months, from 1.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Atlassian Statuspage worldwide fell 46.6% over 12 measured months, from 94K to 50.2K in September 2026.

  6. Estimated monthly branded searches for Statuspal worldwide fell 34% over 12 measured months, from 500 to 330 in September 2026.

How are Instatus’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Instatus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • instatus
  • instatus app
  • instatus status page

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How the Brand Demand Index is measured

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