Brandwave

How popular isGrafana IRM in search?

In September 2026, people searched for Grafana IRM by name about 2,900 times worldwide, a 31% decrease from the previous year. These searches made up 3.3% of all global on-call management platform searches, placing Grafana IRM seventh out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Jira Service Management38.6%
  2. Better Stack16.8%
  3. Opsgenie16.8%
  4. incident.io9.2%
  5. Rootly7.6%
  6. xMatters7.5%
  7. Grafana IRM3.3%
  8. FireHydrant0.08%
  9. PagerDuty0.01%
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Which on-call management platforms compete with Grafana IRM?

Grafana IRM against on-call management platforms worldwide, by month

Share of searches by month for Jira Service Management, Better Stack, Opsgenie, incident.io, Rootly, xMatters, Grafana IRM. The figures are in the table below the chart.

View monthly share of searches table
MonthJira Service ManagementBetter StackOpsgenieincident.ioRootlyxMattersGrafana IRMFireHydrantPagerDuty
Oct 202533.9%8.2%27.5%12.3%6.8%6.7%4.3%0.17%0.01%
Nov 202538.6%9.4%25.8%7.7%6.4%7.7%4.3%0.16%0.01%
Dec 202534.9%10.2%28.1%8.3%7%6.8%4.3%0.33%0.01%
Jan 202637.3%11.1%24.8%7.4%7.6%7.4%4.1%0.36%0.01%
Feb 202637.7%11.2%25.2%7.5%7.8%6.1%4.2%0.29%0.01%
Mar 202634.9%12.7%23.2%8.5%8.8%6.9%4.7%0.33%0.02%
Apr 202637.2%13.5%20.2%9.1%7.6%7.4%4.7%0.29%0.01%
May 202637.4%16.6%20.3%7.4%7.6%6.1%4.5%0.1%0.01%
Jun 202638.3%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Jul 202638.4%13.9%20.8%9.3%7.7%6.2%3.7%0.1%0.01%
Aug 202635.2%18.7%18.7%8.3%8.5%6.8%3.7%0.11%0.01%
Sep 202638.6%16.8%16.8%9.2%7.6%7.5%3.3%0.08%0.01%

  1. 1.Jira Service Management

    38.6%

    Held 1st. 33.9K estimated branded searches, +21.7% vs prior month. Share +3.4 points.

  2. 2.Better Stack

    16.8%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Opsgenie

    16.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.incident.io

    9.2%

    Moved from 5th to 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  5. 5.Rootly

    7.6%

    Moved from 4th to 5th. 6.7K estimated branded searches, +0.15% vs prior month. Share -0.8 points.

  6. 6.xMatters

    7.5%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  7. 7.Grafana IRM

    3.3%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.FireHydrant

    0.08%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  9. 9.PagerDuty

    0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Grafana IRM and its closest rivals

Every comparison with Grafana IRM

10 comparisons

How has branded search demand for Grafana IRM changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Grafana IRM worldwide fell from 4.2K to 2.9K.
  • Across the 12 months ending September 2026, Grafana IRM’s share of searches among on-call management platforms worldwide decreased from 4.3% to 3.3%.
  • Across the 12 months ending September 2026, Grafana IRM’s share of searches among on-call management platforms worldwide peaked at 4.7% in March 2026 and was lowest at 3.3% in September 2026.

How did search popularity change for on-call management platforms worldwide in September 2026?

6 changes

  1. In September 2026, incident.io overtook Rootly to rank 4th among on-call management platforms worldwide, with 9.2% of the searches.

  2. In September 2026, Jira Service Management gained share of searches among on-call management platforms worldwide, from 35.2% to 38.6%.

  3. In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%.

  4. In September 2026, Better Stack lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.

  5. In September 2026, Opsgenie lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.

  6. In September 2026, Rootly lost share of searches among on-call management platforms worldwide, from 8.5% to 7.6%.

How are Grafana IRM’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Grafana IRM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grafana irm
  • grafana oncall

How the Brand Demand Index is measured

Who owns Grafana IRM?

Grafana IRM is owned by Grafana. Brandwave also tracks Grafana and Grafana Cloud Synthetic Monitoring, owned by the same company, worldwide.

Do you work for Grafana IRM? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Grafana IRM compete?

Grafana IRM is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Alerting platforms6th of 92.4%Show ranking
On-call management platforms7th of 93.3%Shown above
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Is Grafana IRM your brand?

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