Grafana IRM vs xMatters:Which is more popular?
In September 2026, xMatters had more branded searches than Grafana IRM among alerting platforms worldwide. xMatters had about 6,600 branded searches, while Grafana IRM had 2,900. xMatters made up 5.4% of all alerting platform searches we track, and Grafana IRM accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about alerting platforms, Grafana IRM appeared in four of the five answers and xMatters in none.
Who do people search for more?
xMatters, about 2 searches for every 1 for Grafana IRM
Who does AI mention more?
Grafana IRM, mentioned in 4 of 5 answers, xMatters in 0
Who does AI recommend more?
Grafana IRM, the only one of the two named
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Top alerting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grafana IRM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. xMatters did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PagerDuty1st
incident.io2nd- Grafana IRM3rd
Opsgenie4th
Better Stack5th
Rootly6th
AlertOps7th- xMatters–
Splunk On-Call–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alerting platforms
5 answers
Asked ChatGPT
“Which alerting platform should I use?”
Asked ChatGPT
“What are the best alerting platforms?”
Asked ChatGPT
“What's the best alerting platform for a small engineering team?”
Searched Google, AI Overview
“alerting platforms”
Searched Google, AI Overview
“on call alerting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Grafana IRM or xMatters more popular in search?
This chart shows how often people search Google for Grafana IRM and xMatters by name. Each line represents a brand's share of searches for all nine alerting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for xMatters, Grafana IRM. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Better Stack | Opsgenie | Rootly | xMatters | Grafana IRM | AlertOps | Splunk On-Call | incident.io |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 6.2% | 20.7% | 5.1% | 5.1% | 3.2% | 1.8% | 1.2% | 0.07% |
| Nov 2025 | 60% | 6.6% | 18% | 4.4% | 5.4% | 3% | 1.5% | 1.1% | 0.06% |
| Dec 2025 | 55.9% | 7.5% | 20.5% | 5% | 5% | 3.1% | 1.8% | 1.2% | 0.1% |
| Jan 2026 | 53.8% | 8.8% | 19.7% | 5.9% | 5.9% | 3.3% | 1.7% | 0.89% | 0.08% |
| Feb 2026 | 59.4% | 8% | 17.8% | 5.3% | 4.3% | 3% | 1.3% | 0.8% | 0.09% |
| Mar 2026 | 56.7% | 9.3% | 17% | 6.2% | 5.1% | 3.4% | 1.2% | 1% | 0.11% |
| Apr 2026 | 59.5% | 9.7% | 14.6% | 5.3% | 5.3% | 3.4% | 1.3% | 0.8% | 0.14% |
| May 2026 | 58.9% | 11.8% | 14.4% | 5.3% | 4.3% | 3.2% | 1.3% | 0.8% | 0.09% |
| Jun 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Jul 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Aug 2026 | 56.1% | 13.7% | 13.7% | 6.1% | 5% | 2.7% | 1.5% | 0.93% | 0.16% |
| Sep 2026 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 1.5% | 0.72% | 0.11% |
How has the Grafana IRM and xMatters comparison changed over the last 12 months?
3 findings
- xMatters was ahead of Grafana IRM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grafana IRM’s share of searches among alerting platforms worldwide moved from 3.2% to 2.4%, and its estimated monthly branded searches moved from 4.2K to 2.9K.
- Across the 12 months ending September 2026, xMatters’ share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for alerting platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Grafana IRM worldwide fell 31% over 12 measured months, from 4.2K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Grafana IRM’s and xMatters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grafana IRM
2 branded search terms
- grafana irm
- grafana oncall
xMatters
1 branded search term
- xmatters
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