Brandwave

How popular isGrafana IRM?

In September 2026, people searched for Grafana IRM by name about 2,900 times worldwide, a 31% decrease from the previous year. These searches made up 2.4% of all global alerting platform searches, placing Grafana IRM sixth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about alerting platforms, Grafana IRM appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Grafana IRM is the sixth most searched of 9 competitors and the third most recommended in AI answers.

  1. PagerDutyShare of searches 60.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Better StackShare of searches 12.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. OpsgenieShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. RootlyShare of searches 5.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Grafana IRMShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top alerting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grafana IRM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grafana IRM is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. incident.io2nd
  3. Grafana IRM3rd
  4. Opsgenie4th
  5. Better Stack5th
  6. Rootly6th
  7. AlertOps7th
  8. xMatters–
  9. Splunk On-Call–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alerting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which alerting platforms compete with Grafana IRM?

Grafana IRM against alerting platforms worldwide, by month

Share of searches by month for PagerDuty, Better Stack, Opsgenie, Rootly, xMatters, Grafana IRM. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyBetter StackOpsgenieRootlyxMattersGrafana IRMAlertOpsSplunk On-Callincident.io
Oct 202556.6%6.2%20.7%5.1%5.1%3.2%1.8%1.2%0.07%
Nov 202560%6.6%18%4.4%5.4%3%1.5%1.1%0.06%
Dec 202555.9%7.5%20.5%5%5%3.1%1.8%1.2%0.1%
Jan 202653.8%8.8%19.7%5.9%5.9%3.3%1.7%0.89%0.08%
Feb 202659.4%8%17.8%5.3%4.3%3%1.3%0.8%0.09%
Mar 202656.7%9.3%17%6.2%5.1%3.4%1.2%1%0.11%
Apr 202659.5%9.7%14.6%5.3%5.3%3.4%1.3%0.8%0.14%
May 202658.9%11.8%14.4%5.3%4.3%3.2%1.3%0.8%0.09%
Jun 202660.6%9.9%14.8%5.4%4.4%2.6%1.3%0.82%0.14%
Jul 202660.6%9.9%14.8%5.4%4.4%2.6%1.3%0.82%0.14%
Aug 202656.1%13.7%13.7%6.1%5%2.7%1.5%0.93%0.16%
Sep 202660.3%12.1%12.1%5.4%5.4%2.4%1.5%0.72%0.11%

  1. 1.PagerDuty

    60.3%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Better Stack

    12.1%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Opsgenie

    12.1%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Rootly

    5.4%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.xMatters

    5.4%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  6. 6.Grafana IRM

    2.4%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.AlertOps

    1.5%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  8. 8.Splunk On-Call

    0.72%

    Held 8th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.

  9. 9.incident.io

    0.11%

    Held 9th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Grafana IRM and its closest rivals

Every comparison with Grafana IRM

10 comparisons

How has branded search demand for Grafana IRM changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Grafana IRM worldwide fell from 4.2K to 2.9K.
  • Across the 12 months ending September 2026, Grafana IRM’s share of searches among alerting platforms worldwide decreased from 3.2% to 2.4%.
  • Across the 12 months ending September 2026, Grafana IRM’s share of searches among alerting platforms worldwide peaked at 3.4% in March 2026 and was lowest at 2.4% in September 2026.

How did search popularity change for alerting platforms worldwide in September 2026?

6 changes

  1. In September 2026, PagerDuty gained share of searches among alerting platforms worldwide, from 56.1% to 60.3%.

  2. In September 2026, Better Stack lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.

  3. In September 2026, Opsgenie lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.

  4. In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%.

  5. Estimated monthly branded searches for incident.io worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  6. Estimated monthly branded searches for Splunk On-Call worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How are Grafana IRM’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Grafana IRM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grafana irm
  • grafana oncall

How the Brand Demand Index is measured

Who owns Grafana IRM?

Grafana IRM is owned by Grafana. Brandwave also tracks Grafana and Grafana Cloud Synthetic Monitoring, owned by the same company, worldwide.

Do you work for Grafana IRM? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Grafana IRM compete?

Grafana IRM is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Alerting platforms6th of 92.4%Shown above
On-call management platforms7th of 93.3%Show ranking
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