How popular isincident.io in search?
In August 2026, there were an estimated 6.8K branded searches for incident.io worldwide which is down 44.5% over the last 11 months. incident.io holds 7.2% estimated Share of Search among on-call management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
PagerDuty71.4%
Opsgenie15.6%
incident.io7.2%
xMatters5.7%
FireHydrant0.11%
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Which on-call management platforms compete with incident.io?
Share of Search by month for PagerDuty, Opsgenie, incident.io, xMatters. The figures are in the table below the chart.
View monthly share of search table
| Month | PagerDuty | Opsgenie | incident.io | xMatters | FireHydrant |
|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 21.7% | 9.8% | 5.3% | 0.14% |
| Nov 2025 | 68.6% | 19.5% | 5.9% | 5.8% | 0.13% |
| Dec 2025 | 65.1% | 22.4% | 6.8% | 5.5% | 0.28% |
| Jan 2026 | 64.1% | 22.3% | 6.7% | 6.6% | 0.33% |
| Feb 2026 | 69.1% | 19.8% | 6% | 4.8% | 0.24% |
| Mar 2026 | 67.8% | 19.1% | 7.1% | 5.7% | 0.28% |
| Apr 2026 | 70.1% | 16.3% | 7.4% | 5.9% | 0.24% |
| May 2026 | 72.2% | 16.6% | 6.2% | 5% | 0.09% |
| Jun 2026 | 71.2% | 16.4% | 7.5% | 4.9% | 0.09% |
| Jul 2026 | 71.4% | 16.2% | 7.4% | 4.8% | 0.09% |
| Aug 2026 | 71.4% | 15.6% | 7.2% | 5.7% | 0.11% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 67.5K | -15.3% | -0.1 points | |
| 2, held 2nd | 15.6% | 14.8K | -18.2% | -0.6 points | |
| 3, held 3rd | 7.2% | 6.8K | -18.1% | -0.3 points | |
| 4, held 4th | 5.7% | 5.4K | 0% | +0.9 points | |
| 5, held 5th | 0.11% | 100 | 0% | 0 points |
71.4%
Held 1st. 67.5K estimated branded searches, -15.3% vs prior month. Share -0.1 points.
2.
Opsgenie15.6%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.2%
Held 3rd. 6.8K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
4.
xMatters5.7%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.
0.11%
Held 5th. 100 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between incident.io and its closest rivals
How has branded search demand for incident.io changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for incident.io worldwide fell from 12.2K to 6.8K.
- Across the 11 months ending August 2026, incident.io’s estimated Share of Search among on-call management platforms worldwide decreased from 9.8% to 7.2%.
- Across the 11 months ending August 2026, incident.io’s estimated Share of Search among on-call management platforms worldwide peaked at 9.8% in October 2025 and was lowest at 5.9% in November 2025.
How did search popularity change for on-call management platforms worldwide in August 2026?
5 changes
In August 2026, xMatters gained estimated Share of Search among on-call management platforms worldwide, from 4.8% to 5.7%.
In August 2026, Opsgenie lost estimated Share of Search among on-call management platforms worldwide, from 16.2% to 15.6%.
Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.
Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.
Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026.
Where does incident.io compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Alerting platforms | 3rd of 6 | 7% | Show ranking |
| On-call management platforms | 3rd of 5 | 7.2% | Shown above |
| Incident management platforms | 3rd of 5 | 8.2% | Show ranking |
How is incident.io measured?
Brandwave collects information about searches that people make online using incident.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- incident io
- incident.io
- incident.io app
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Is incident.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.