Brandwave

How popular isxMatters in search?

In August 2026, there were an estimated 5.4K branded searches for xMatters worldwide which is down 18.2% over the last 11 months. xMatters holds 5.7% estimated Share of Search among on-call management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PagerDuty71.4%
  2. Opsgenie15.6%
  3. incident.io7.2%
  4. xMatters5.7%
  5. FireHydrant0.11%
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Which on-call management platforms compete with xMatters?

xMatters against on-call management platforms worldwide, by month

Share of Search by month for PagerDuty, Opsgenie, incident.io, xMatters. The figures are in the table below the chart.

View monthly share of search table
MonthPagerDutyOpsgenieincident.ioxMattersFireHydrant
Oct 202563.1%21.7%9.8%5.3%0.14%
Nov 202568.6%19.5%5.9%5.8%0.13%
Dec 202565.1%22.4%6.8%5.5%0.28%
Jan 202664.1%22.3%6.7%6.6%0.33%
Feb 202669.1%19.8%6%4.8%0.24%
Mar 202667.8%19.1%7.1%5.7%0.28%
Apr 202670.1%16.3%7.4%5.9%0.24%
May 202672.2%16.6%6.2%5%0.09%
Jun 202671.2%16.4%7.5%4.9%0.09%
Jul 202671.4%16.2%7.4%4.8%0.09%
Aug 202671.4%15.6%7.2%5.7%0.11%
Sep 2026—————
  1. 1.PagerDuty

    71.4%

    Held 1st. 67.5K estimated branded searches, -15.3% vs prior month. Share -0.1 points.

  2. 2.Opsgenie

    15.6%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. Held 3rd. 6.8K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  4. 4.xMatters

    5.7%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. Held 5th. 100 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between xMatters and its closest rivals

How has branded search demand for xMatters changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for xMatters worldwide fell from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, xMatters’ estimated Share of Search among on-call management platforms worldwide peaked at 6.6% in January 2026 and was lowest at 4.8% in February 2026.

How did search popularity change for on-call management platforms worldwide in August 2026?

  1. In August 2026, xMatters gained estimated Share of Search among on-call management platforms worldwide, from 4.8% to 5.7%.

  2. In August 2026, Opsgenie lost estimated Share of Search among on-call management platforms worldwide, from 16.2% to 15.6%.

  3. Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.

  4. Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

  5. Estimated monthly branded searches for PagerDuty worldwide fell 14.4% over 11 measured months, from 78.8K to 67.5K in August 2026.

Where does xMatters compete?

xMatters is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Alerting platforms4th of 65.6%Show ranking
On-call management platforms4th of 55.7%Shown above

How is xMatters measured?

Brandwave collects information about searches that people make online using xMatters’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xmatters

Do you work for xMatters? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is xMatters your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.