Brandwave

ManageEngine ServiceDesk Plus vs ServiceNow:Which is more popular?

In September 2026, ServiceNow had more branded searches than ManageEngine ServiceDesk Plus among IT service management platforms worldwide. ServiceNow had about 376,000 branded searches, while ManageEngine ServiceDesk Plus had 13,200. ServiceNow made up 43% of all IT service management platform searches we track, and ManageEngine ServiceDesk Plus accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, both ManageEngine ServiceDesk Plus and ServiceNow appeared in all five answers. ServiceNow was mentioned before ManageEngine ServiceDesk Plus in four out of five answers.

Among IT service management platforms worldwide in September 2026

Who do people search for more?

ServiceNow, about 28 searches for every 1 for ManageEngine ServiceDesk Plus

ServiceNow 376K searchesManageEngine ServiceDesk Plus 13.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

ManageEngine ServiceDesk Plus in 5 of 5ServiceNow in 5 of 5

Who does AI recommend more?

ServiceNow, named ahead of ManageEngine ServiceDesk Plus in 4 of 5 answers

ServiceNow first in 4ManageEngine ServiceDesk Plus first in 1

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both ManageEngine ServiceDesk Plus and ServiceNow showed up in all five answers. ServiceNow was listed before ManageEngine ServiceDesk Plus in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ServiceNow2nd
  3. Jira Service Management3rd
  4. ManageEngine ServiceDesk Plus4th
  5. HaloITSM5th
  6. SysAid6th
  7. BMC Helix7th
  8. SolarWinds8th
  9. TOPdesk9th
  10. Zendesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine ServiceDesk Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HaloITSM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TOPdesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SysAid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SolarWinds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zendesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ManageEngine ServiceDesk Plus or ServiceNow more popular in search?

This chart shows how often people search Google for ManageEngine ServiceDesk Plus and ServiceNow by name. Each line represents a brand's share of searches for all ten IT service management platforms we track, month by month, from English-language searches worldwide.

ManageEngine ServiceDesk Plus and ServiceNow among IT service management platforms worldwide, by month

Share of searches by month for ServiceNow, ManageEngine ServiceDesk Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowZendeskFreshserviceJira Service ManagementSolarWindsTOPdeskBMC HelixManageEngine ServiceDesk PlusHaloITSMSysAid
Oct 202543.9%35.2%3.9%4%5.8%3.2%1.2%1.4%0.52%0.95%
Nov 202542.9%34.4%3.8%4.7%5.6%3.8%1.4%1.7%0.5%1.1%
Dec 202544.4%35.6%3.9%4%4.8%3.2%1.2%1.6%0.42%0.96%
Jan 202644.5%35.7%4%4%4.8%3.2%1.2%1.4%0.43%0.79%
Feb 202648%31.5%3.5%4.3%5.2%3.5%1.3%1.4%0.46%0.85%
Mar 202644.5%35.5%4%4%4.8%3.2%1.2%1.6%0.52%0.79%
Apr 202655.8%24.5%4.1%4%4.9%2.7%1.2%1.6%0.54%0.66%
May 202653.4%28.7%3.9%3.8%3.9%2.6%1.2%1.6%0.42%0.63%
Jun 202653.2%28.5%3.9%3.8%3.8%3.1%1.4%1.3%0.42%0.63%
Jul 202652%27.8%3.8%4.4%4.6%3.1%1.7%1.5%0.5%0.75%
Aug 202647.5%30.8%4.2%4.2%5.1%3.4%1.8%1.7%0.55%0.83%
Sep 202643%34.4%4.7%4.6%4.6%3.8%1.7%1.5%0.93%0.76%

How has the ManageEngine ServiceDesk Plus and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for IT service management platforms worldwide in September 2026?

2 changes

  1. In September 2026, ServiceNow lost share of searches among IT service management platforms worldwide, from 47.5% to 43%.

  2. Estimated monthly branded searches for ManageEngine ServiceDesk Plus worldwide fell 10.2% over 12 measured months, from 14.8K to 13.2K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ManageEngine ServiceDesk Plus’ and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ManageEngine ServiceDesk Plus

5 branded search terms

  • manageengine servicedesk plus
  • manageengine servicedesk plus app
  • manageengine servicedesk plus software
  • manageengineservicedeskplus
  • servicedesk plus

ServiceNow

2 branded search terms

  • servicenow
  • servicenow itsm

How the Brand Demand Index is measured

Other head-to-heads among IT service management platforms

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