Device42 vs ServiceNow:Which is more popular by branded search?
In August 2026, ServiceNow had more branded searches than Device42 among cmdb platforms worldwide. ServiceNow was estimated to have 450K branded searches compared to Device42’s 4.4K, and held a 93.2% Share of Search versus Device42’s 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Device42 or ServiceNow?
Compare the cmdb platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceNow, Device42. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | BMC Helix | Cherwell | EasyVista | Device42 |
|---|---|---|---|---|---|
| Oct 2025 | 92.1% | 2.5% | 2% | 2% | 1.4% |
| Nov 2025 | 90.3% | 3% | 3% | 2.4% | 1.3% |
| Dec 2025 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Jan 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Feb 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Mar 2026 | 92.3% | 2.5% | 2% | 2% | 1.1% |
| Apr 2026 | 93.9% | 2.1% | 1.7% | 1.4% | 0.92% |
| May 2026 | 94.1% | 2.1% | 1.7% | 1.4% | 0.75% |
| Jun 2026 | 93.5% | 2.5% | 1.7% | 1.4% | 0.92% |
| Jul 2026 | 92.5% | 3% | 1.7% | 1.7% | 1.1% |
| Aug 2026 | 93.2% | 3.1% | 1.7% | 1.1% | 0.91% |
| Sep 2026 | — | — | — | — | — |
How has the Device42 and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Device42 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Device42’s estimated Share of Search among cmdb platforms worldwide moved from 1.4% to 0.91%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among cmdb platforms worldwide moved from 92.1% to 93.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for cmdb platforms worldwide in August 2026?
2 changes
In August 2026, ServiceNow gained estimated Share of Search among cmdb platforms worldwide, from 92.5% to 93.2%.
Estimated monthly branded searches for Device42 worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Device42’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Device42
1 branded search term
- device42
ServiceNow
1 branded search term
- servicenow
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.