BMC Helix vs Freshservice:Which is searched more?
In August 2026, Freshservice had more branded searches than BMC Helix among service desk software worldwide. Freshservice was estimated to have 33.5K branded searches compared to BMC Helix’s 14.8K, and held a 5.8% Share of Search versus BMC Helix’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BMC Helix or Freshservice?
Compare the systems IT teams run requests through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshservice, BMC Helix. The figures are in the table below the chart.
View monthly share of search table
| Month | Freshservice | BMC Helix |
|---|---|---|
| Oct 2025 | 6.8% | 2% |
| Nov 2025 | 6.7% | 2.4% |
| Dec 2025 | 6.8% | 2% |
| Jan 2026 | 6.9% | 2% |
| Feb 2026 | 5.7% | 2.1% |
| Mar 2026 | 6.8% | 2% |
| Apr 2026 | 5.9% | 1.7% |
| May 2026 | 5.9% | 1.7% |
| Jun 2026 | 5.9% | 2.1% |
| Jul 2026 | 5.7% | 2.5% |
| Aug 2026 | 5.8% | 2.5% |
| Sep 2026 | — | — |
How has the BMC Helix and Freshservice comparison changed over the last 12 months?
3 findings
- Freshservice was ahead of BMC Helix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BMC Helix’s estimated Share of Search among service desk software worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among service desk software worldwide moved from 6.8% to 5.8%, and its estimated monthly branded searches moved from 41.1K to 33.5K.
How did search popularity change for service desk software worldwide in August 2026?
2 changes
BMC Helix’s estimated Share of Search among service desk software worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
In August 2026, Freshservice rose from 4th to 3rd among service desk software worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using BMC Helix’s and Freshservice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMC Helix
1 branded search term
- bmc helix
Freshservice
4 branded search terms
- freshservice
- freshservice app
- freshservice it service management
- freshservice software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.