Brandwave

FireHydrant vs ServiceNow:Which is more popular?

In September 2026, ServiceNow had more branded searches than FireHydrant among incident management platforms worldwide. ServiceNow had about 8,100 branded searches, while FireHydrant had 70. ServiceNow made up 5.3% of all incident management platform searches we track, and FireHydrant accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about incident management platforms, ServiceNow appeared in four of the five answers and FireHydrant in one. ServiceNow was mentioned before FireHydrant in three out of four answers that named either.

Among incident management platforms worldwide in September 2026

Who do people search for more?

ServiceNow, about 116 searches for every 1 for FireHydrant

ServiceNow 8.1K searchesFireHydrant 70 searches

Who does AI mention more?

ServiceNow, mentioned in 4 of 5 answers, FireHydrant in 1

ServiceNow in 4 of 5FireHydrant in 1 of 5

Who does AI recommend more?

ServiceNow, named ahead of FireHydrant in 3 of 4 answers

ServiceNow first in 3FireHydrant first in 1

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. FireHydrant was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow was listed before FireHydrant in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. incident.io1st
  2. PagerDuty2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. ServiceNow5th
  6. Better Stack6th
  7. FireHydrant7th
  8. Squadcast8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about incident management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FireHydrant or ServiceNow more popular in search?

This chart shows how often people search Google for FireHydrant and ServiceNow by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from English-language searches worldwide.

FireHydrant and ServiceNow among incident management platforms worldwide, by month

Share of searches by month for ServiceNow, FireHydrant. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyJira Service ManagementBetter Stackincident.ioServiceNowRootlyFireHydrantSquadcast
Oct 202552.8%22.2%5.4%8.2%6.6%4.5%0.11%0.03%
Nov 202555.8%23.7%5.8%4.8%5.8%3.9%0.1%0.02%
Dec 202553.6%22.5%6.7%5.6%6.7%4.6%0.22%0.02%
Jan 202648.9%25.4%7.6%5.1%7.6%5.2%0.25%0.02%
Feb 202653.6%23%6.9%4.7%6.9%4.8%0.18%0.03%
Mar 202651.4%21.6%7.9%5.4%7.9%5.5%0.21%0.03%
Apr 202651.7%22%8%5.5%8%4.5%0.17%0.03%
May 202651.7%21.7%9.7%4.4%7.9%4.5%0.06%0.02%
Jun 202652%21.9%8%5.5%8%4.5%0.06%0.01%
Jul 202652.4%21.8%8%5.4%8%4.4%0.06%0.02%
Aug 202649.9%20.1%11%5%9%5%0.07%0.01%
Sep 202653.2%21.8%9.7%5.4%5.3%4.4%0.05%0.02%

How has the FireHydrant and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for incident management platforms worldwide in September 2026?

2 changes

  1. In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%.

  2. Estimated monthly branded searches for FireHydrant worldwide fell 58.8% over 12 measured months, from 170 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FireHydrant’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FireHydrant

1 branded search term

  • firehydrant incident management

ServiceNow

1 branded search term

  • servicenow itsm

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

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