Brandwave

How popular isFireHydrant in search?

In August 2026, there were an estimated 100 branded searches for FireHydrant worldwide which is down 44.4% over the last 11 months. FireHydrant holds 0.12% estimated Share of Search among incident management platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PagerDuty81.3%
  2. Rootly10.4%
  3. incident.io8.2%
  4. FireHydrant0.12%
  5. Squadcast0.04%
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Which incident management platforms compete with FireHydrant?

FireHydrant against incident management platforms worldwide, by month

Share of Search by month for PagerDuty, Rootly, incident.io, FireHydrant. The figures are in the table below the chart.

View monthly share of search table
MonthPagerDutyRootlyincident.ioFireHydrantSquadcast
Oct 202578.5%9.1%12.1%0.18%0.05%
Nov 202583.6%9%7.2%0.16%0.04%
Dec 202580.7%10.5%8.4%0.35%0.04%
Jan 202679.8%11.4%8.3%0.41%0.05%
Feb 202683%9.4%7.2%0.29%0.05%
Mar 202680.6%10.6%8.4%0.34%0.06%
Apr 202681.8%9.2%8.7%0.28%0.05%
May 202683.8%8.9%7.1%0.11%0.04%
Jun 202682.5%8.7%8.7%0.1%0.03%
Jul 202682.7%8.6%8.6%0.1%0.04%
Aug 202681.3%10.4%8.2%0.12%0.04%
Sep 2026—————

  1. 1.PagerDuty

    81.3%

    held 1st · 67.5K estimated branded searches · -15.3% vs prior month · -1.3 points

  2. 2.Rootly

    10.4%

    held 2nd · 8.6K estimated branded searches · +3.5% vs prior month · +1.7 points

  3. 3.incident.io

    8.2%

    held 3rd · 6.8K estimated branded searches · -18.1% vs prior month · -0.4 points

  4. 4.FireHydrant

    0.12%

    held 4th · 100 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Squadcast

    0.04%

    held 5th · 30 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between FireHydrant and its closest rivals

How has branded search demand for FireHydrant changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FireHydrant worldwide fell from 180 to 100.
  • Across the 11 months ending August 2026, FireHydrant’s estimated Share of Search among incident management platforms worldwide held steady, from 0.18% to 0.12%.

How did search popularity change for incident management platforms worldwide in August 2026?

  1. In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.

  2. In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%.

  3. Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.

  4. Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

  5. Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.

How is FireHydrant measured?

Brandwave collects information about searches that people make online using FireHydrant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • firehydrant com
  • firehydrant incident management

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How the Brand Demand Index is measured

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