Brandwave

ManageEngine AssetExplorer vs ServiceNow:Which is more popular?

In September 2026, ServiceNow had more branded searches than ManageEngine AssetExplorer among IT asset management platforms worldwide. ServiceNow had about 370,000 branded searches, while ManageEngine AssetExplorer had 1,000. ServiceNow made up 77.2% of all IT asset management platform searches we track, and ManageEngine AssetExplorer accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, ServiceNow appeared in four of the five answers and ManageEngine AssetExplorer in three. ServiceNow was mentioned before ManageEngine AssetExplorer in two out of three answers.

Among IT asset management platforms worldwide in September 2026

Who do people search for more?

ServiceNow, about 370 searches for every 1 for ManageEngine AssetExplorer

ServiceNow 370K searchesManageEngine AssetExplorer 1K searches

Who does AI mention more?

ServiceNow, mentioned in 4 of 5 answers, ManageEngine AssetExplorer in 3

ServiceNow in 4 of 5ManageEngine AssetExplorer in 3 of 5

Who does AI recommend more?

ServiceNow, named ahead of ManageEngine AssetExplorer in 2 of 3 answers

ServiceNow first in 2ManageEngine AssetExplorer first in 1

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Top IT asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ManageEngine AssetExplorer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow was listed before ManageEngine AssetExplorer in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Snipe-IT2nd
  3. Lansweeper3rd
  4. ServiceNow4th
  5. ManageEngine AssetExplorer5th
  6. Asset Panda6th
  7. InvGate–
  8. Reftab–
  9. AssetSonar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snipe-IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asset Panda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InvGate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT asset management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ManageEngine AssetExplorer or ServiceNow more popular in search?

This chart shows how often people search Google for ManageEngine AssetExplorer and ServiceNow by name. Each line represents a brand's share of searches for all nine IT asset management platforms we track, month by month, from English-language searches worldwide.

ManageEngine AssetExplorer and ServiceNow among IT asset management platforms worldwide, by month

Share of searches by month for ServiceNow, ManageEngine AssetExplorer. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceSnipe-ITLansweeperInvGateAsset PandaReftabManageEngine AssetExplorerAssetSonar
Oct 202577.5%6.9%5.7%5.7%1.4%1.7%0.62%0.33%0.15%
Nov 202576.4%6.8%6.9%5.6%1.4%1.7%0.75%0.33%0.12%
Dec 202578.4%7%5.8%4.7%1.4%1.7%0.52%0.28%0.13%
Jan 202678.6%7%5.8%4.7%1.2%1.7%0.51%0.28%0.13%
Feb 202679.7%5.8%5.9%4.8%1.2%1.8%0.51%0.23%0.13%
Mar 202677.3%6.9%7%4.6%1.4%1.7%0.62%0.27%0.1%
Apr 202682.1%6%5%4%0.99%1.2%0.43%0.19%0.09%
May 202682.8%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jun 202682.7%6.1%5%3.3%1%1.2%0.36%0.15%0.09%
Jul 202680.3%5.9%5.9%4.8%1.2%1.2%0.43%0.18%0.09%
Aug 202678.7%7.1%5.8%4.7%1.4%1.4%0.51%0.21%0.1%
Sep 202677.2%8.5%5.7%4.6%1.7%1.4%0.61%0.21%0.1%

How has the ManageEngine AssetExplorer and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for IT asset management platforms worldwide in September 2026?

2 changes

  1. In September 2026, ServiceNow lost share of searches among IT asset management platforms worldwide, from 78.7% to 77.2%.

  2. Estimated monthly branded searches for ManageEngine AssetExplorer worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ManageEngine AssetExplorer’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ManageEngine AssetExplorer

1 branded search term

  • manageengine assetexplorer

ServiceNow

3 branded search terms

  • servicenow
  • servicenow asset management
  • servicenow itam

How the Brand Demand Index is measured

Other head-to-heads among IT asset management platforms

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